Natural Resources Defense Council BUILDING GREEN FROM PRINCIPLE TO PRACTICE
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Home Build Your Business Case Set Your Budget and Goals Adopt a Whole-Building Approach Apply Sustainable Building Strategies Capitalize on Your Achievement
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PNC Firstside Center, Pittsburgh, PA; Architect: Astorino.
Photo © Ed Massery

BUILD YOUR BUSINESS CASE

Each year, more and more building owners and developers are deciding to build green. These professionals wouldn't be casting off their old ways if it didn't make good financial sense.

This section will help you understand the business rewards of sustainable construction, and give you what you need to make the case for building green: to your CEO, your investors, your prospective tenants. Whether you're building or renovating a space for your own company or for a client, you can find out here how building green can give you an edge on the competition, boost your profits, cut operating and maintenance costs and enhance your public image -- all for little or no extra cost.


CASE STUDY
Blair Towns  (Silver Spring, Maryland)
The first apartment community in the country certified by the U.S. Green Building Council's LEED (Leadership in Energy and Environmental Design) green building rating system, Blair Towns commands the highest rents in the downtown Silver Spring market. Located in a neighborhood with occupancy rates of roughly 88 percent to 92 percent, the complex was fully leased up within a year of its completion in 2003, and continues to attract tenants by providing a 36 percent reduction in energy costs, proximity to transit and on-site shopping and restaurants.
Go to Case Studies »

DID YOU KNOW?
The first costs of constructing a sustainable building tend to match or only slightly exceed those of comparable non-green buildings.
Learn more »
TOP BUSINESS BENEFITS
FOR COMMERCIAL BUILDERS
Distinguish Yourself in the Marketplace
Improve Your Lease-Up and Occupancy Rates
Command Higher Rents
Reduce Your Risk
Increase the Market Value of Your Project
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TOP BUSINESS BENEFITS
FOR OWNER-OCCUPANTS
Polish Your Public Image
Lower Your Operating and Maintenance Costs
Increase Employee
Satisfaction and Productivity
Reduce Your Risk
Increase the Market Value of Your Project
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RESOURCE CENTER
Fact Sheet: First Costs »
Links: Life Cycle Analysis Tools »

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"Staying on the cutting edge of sustainable design and construction has enabled my company to work with leading building owners and developers who are seeking the knowledge and expertise we bring to the table."
—  Daniel R. Tishman
Chairman and CEO
Tishman Construction Corp.