Natural Resources Defense Council BUILDING GREEN FROM PRINCIPLE TO PRACTICE
Home Build Your Business Case Set Your Budget and Goals Adopt a Whole-Building Approach Apply Sustainable Building Strategies Capitalize on Your Achievement
BRIEF YOUR REAL ESTATE AGENT

Educate your realtor about your project's green features and amenities so he or she can pitch the most appealing elements -- such as a roof garden, proximity to transit or superior indoor air quality -- to prospective tenants and buyers.

Also, you may want to give your broker permission to provide information on how your lease-up rates compare to those of similar buildings.

Next: Coordinate Your Publicity Efforts »
TIPS
Certify Your Green Project
Alert the Local Media
Host an Open House or Two
Offer Public Tours
Brief Your Real Estate Agent
Coordinate Your Publicity Efforts
Get Involved in Your Local Green Building Community
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RESOURCE CENTER

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