Natural Resources Defense Council BUILDING GREEN FROM PRINCIPLE TO PRACTICE
Home Build Your Business Case Set Your Budget and Goals Adopt a Whole-Building Approach Apply Sustainable Building Strategies Capitalize on Your Achievement
ALERT THE LOCAL MEDIA

As soon as you decide to build green, begin letting the media in your area know about your project. Making phone calls, rather than issuing press releases, is a more effective way to establish contacts with local reporters.

For wider notification about your achievement, you may also want to print and distribute a concise, engaging description of your project's most widely appealing and innovative features (including your LEED certification goal, if you have one). Include photos, if available, and a contact number for setting up a tour once the project is complete.

Next: Host an Open House or Two »
TIPS
Certify Your Green Project
Alert the Local Media
Host an Open House or Two
Offer Public Tours
Brief Your Real Estate Agent
Coordinate Your Publicity Efforts
Get Involved in Your Local Green Building Community
divider line
RESOURCE CENTER

divider line