"We think green means green -- that cleaner technology and environmental improvement lead to profitability. That's why we're doubling our investment in green R&D and expect to reach $20 billion in cleaner revenues by 2010."
-- Jeffrey Immelt, CEO, General Electric
"Our decision is driven by our desire to do the right thing, but is also a direct result of a rapidly evolving marketplace. A large number of our clients -- both property owners and occupiers -- are already actively working to reduce energy costs and create greener space. Organizations like NRDC’s Center for Market Innovation make it easier to do the right thing, by driving policies that work for the environment and for business."
-- Sally R. Wilson, global director of environmental strategy, CB Richard Ellis
"Market transformation is what drives our business model at Google. NRDC’s work to make energy efficiency and smart growth into major priorities for industries across the board, from information technology to home building, creates new opportunities that benefit the bottom line and the environment."
-- Eric Schmidt, CEO, Google
"As pioneers of green buildings, we have faced many challenges that prevented us from using the best, greenest technologies. That’s why NRDC’s leadership on advancing policies that allow the market to maximize clean, efficient energy solutions has been so valuable. NRDC’s Center for Market Innovation is working to ensure that business owners can capture the value of investing in environmental solutions."
-- Douglas Durst, president, The Durst Organization