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Fighting for Air: Groups Support EPA’s Life-Saving Standards for Mercury and Auto Emissions
Six-figure, four-state on-line advertising campaign in MI, OH, PA and VA will applaud efforts to curb dangerous carbon emissions from cars and mercury and other toxics from power plants

Washington, DC – (February 8, 2012)  Two national environmental protection groups have launched a six-figure online advertising campaign  applauding the EPA and President Obama for proposing life-saving standards aimed at reducing dangerous air pollution caused by auto emissions and dirty power plants. 

The ads, sponsored by Natural Resources Defense Council (NRDC) and Environment America, are running on high impact local news sites and in social media outlets like facebook in key markets in four states: Michigan, Ohio, Pennsylvania and Virginia.

“Mercury is a potent neurotoxin that damages developing brains in children and fetuses. According to the Environmental Protection Agency, coal-fired power plants are the single largest source of industrial mercury pollution and these new standards target those sources,” said Frances Beinecke, President of NRDC.

“The standards will save tens of thousands of American lives, prevent hundreds of thousands of cases of childhood asthma symptoms, and avoid tens of thousands of heart attacks, according to the EPA. These health benefits are expected to generate up to billions of dollars of savings. The magnitude of these health benefits could make this rule one of the biggest public health and environmental accomplishments of the Obama administration,” she said.

“The EPA and President Obama have taken important steps to crack down on the harmful pollution that contaminates our air and water and contributes to devastating health challenges like asthma attacks, heart attacks and even premature deaths,” said Margie Alt, Executive Director of Environment America.  “New standards for more fuel efficient cars, proposed in November, will curb dangerous carbon emissions, reduce dangers to public health, and wean America off its oil dependence.” 

The Obama administration’s proposed fuel efficiency and global warming pollution standards for new cars and light trucks in model years 2017-2025 would ensure that new cars and trucks meet the equivalent of a 54.5 miles-per-gallon fleet-wide average by 2025. They have the support of 13 major automakers and the United Auto Workers, as well as numerous environmental and consumer groups. The mercury and air toxics standard will save as many as 11,000 lives, prevent as many as 130,000 asthma attacks among children, and prevent as many as 4,700 heart attacks each year, according to the EPA. 

NRDC is sponsoring the ads applauding the President for the mercury standards.  The NRDC ads feature families that have volunteered to share their stories of asthma and how air pollution affects them, holding “thank you” cards addressed to the President.    

Environment America is sponsoring the ads asking people to show support for EPA’s auto emissions standard. Ads will be running on Wednesday February 8 on www.philly.com; www.post-gazette.com; www.cleveland.com; and www.mlive.com.

On Thursday, February 9, see the ads on www.philly.com and www.cleveland.com.

For more about the families featured in the NRDC ads, visit: http://www.nrdc.org/air/asthma-stories/.

NRDC Climate and Clearn Air Campaign Director Pete Altman writes about the ads in a new blog post: "Air You Breathe: Families Thank President Obama and the EPA for Cleaner Air"


The Natural Resources Defense Council (NRDC) is an international nonprofit environmental organization with more than 1.4 million members and online activists. Since 1970, our lawyers, scientists, and other environmental specialists have worked to protect the world's natural resources, public health, and the environment. NRDC has offices in New York City, Washington, D.C., Los Angeles, San Francisco, Chicago, Bozeman, MT, and Beijing. Visit us at www.nrdc.org and follow us on Twitter @NRDC.


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