“I dumped meat a few weeks ago, and it was not an easy breakup. Some of my most treasured moments have involved a deck, a beer, and a cheeseburger. But the more I learned, the more I understood that the relationship wasn’t good for either of us. A few things you should never do if you want to eat factory meat in unconflicted bliss: write a story on water scarcity in the American Southwest; Google ‘How much shit is in my hamburger?’; watch an undercover video of a slaughterhouse in action; and read the 2009 Worldwatch Institute report "Livestock and Climate Change.’”
—From “The Top-Secret Food That Will Change the Way You Eat,” Rowan Jacobsen in Outside on a revolutionary new plant-protein burger (he swears it’s scrumptious)
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