Don't Have a Cow

A plant-based burger claims to have the flavor and texture (more or less) of the real thing, minus the environmental ills. Too good to be true?

January 07, 2015

“I dumped meat a few weeks ago, and it was not an easy breakup. Some of my most treasured moments have involved a deck, a beer, and a cheeseburger. But the more I learned, the more I understood that the relationship wasn’t good for either of us. A few things you should never do if you want to eat factory meat in unconflicted bliss: write a story on water scarcity in the American Southwest; Google ‘How much shit is in my hamburger?’; watch an undercover video of a slaughterhouse in action; and read the 2009 Worldwatch Institute report "Livestock and Climate Change.’”

—From “The Top-Secret Food That Will Change the Way You Eat,” Rowan Jacobsen in Outside on a revolutionary new plant-protein burger (he swears it’s scrumptious)

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