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What You Can Do
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Guide for Consumers
Guide for Businesses
Paper Industry Overview

Forests are being destroyed to make toilet paper, facial tissues, paper towels and other disposable paper products. You can help stop this destruction by pressing manufacturers to use recycled content and clean manufacturing processes, and by making smart shopping decisions.

This guide will help you choose products. You can use it three ways:
  1. Read it Online (scroll down)
  2. Print it (pdf)
  3. Get detailed product info

Facial Tissue | Toilet Paper | Paper Towels | Napkins | Tips

Facial Tissue
If every household in the United States replaced just one box of virgin fiber facial tissues (175 sheets) with 100% recycled ones, we could save 163,000 trees.
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Percent RecycledPercent Post-ConsumerBleaching Process

365 (Whole Foods)10080PCF
Fluff Out10040PCF
Green Forest10090PCF
Hankies10040PCF
Marcal10040PCF
Natural Value10080PCF
Seventh Generation10080PCF
Small Steps10030PCF
Kleenex00ECF
Puffs00ECF


Toilet Paper
If every household in the United States replaced just one roll of virgin fiber toilet paper (500 sheets) with 100% recycled ones, we could save 423,900 trees.
SEE THE FULL LIST

Percent RecycledPercent Post-ConsumerBleaching Process

365 (Whole Foods)100>80PCF
Ambiance10080PCF
April Soft10080PCF
Best Value100<40PCF
CVS Earth Essentials10060PCF
Earth First100<80PCF
Earth Friendly10080PCF
Fiesta10080PCF
Green Forest10090PCF
Marcal10040PCF
Natural Value10080PCF
Natures Choice100<40PCF
Pert100<40PCF
Seventh Generation10080PCF
Small Steps10030PCF
Sofpac10040PCF
Trader Joe's10080PCF
Charmin00ECF
Cottonelle00ECF


Paper Towels
If every household in the United States replaced just one roll of virgin fiber paper towels (70 sheets) with 100% recycled ones, we could save 544,000 trees.
SEE THE FULL LIST

Percent RecycledPercent Post-ConsumerBleaching Process

365 (Whole Foods)100>80PCF
Atlantic10080PCF
Best Value100<40PCF
CVS Earth Essentials10060PCF
Earth First100<80PCF
Earth Friendly10080PCF
Fiesta10080PCF
Green Forest10090PCF
Marcal100>60PCF
Natural Value10080PCF
Natures Choice100<40PCF
Pert100<40PCF
Seventh Generation10080PCF
Small Steps10070PCF
Trader Joe's10080PCF
Bounty00ECF
Viva00ECF


Napkins
If every household in the United States replaced just one package of virgin fiber napkins (250 count) with 100% recycled ones, we could save 1 million trees.
SEE THE FULL LIST

Percent RecycledPercent Post-ConsumerBleaching Process

365 (Whole Foods)100>80PCF
Bella10040PCF
CVS Earth Essentials10060PCF
Earth First100<80PCF
Green Forest10090PCF
Marcal100>60PCF
Natural Value10080PCF
Seventh Generation10080PCF
Small Steps10070PCF
Bounty00ECF
Kleenex00ECF


Tips: Three Things You Can Do To Help Save Forests

1. Buy paper products with recycled content -- especially post-consumer fibers.
Look for products that have a high recycled content, including high post-consumer content. Post-consumer fibers are recovered from paper that was previously used by consumers and would otherwise have been dumped into a landfill or an incinerator.

2. Buy paper products made with clean, safe processes.
Paper products are bleached to make them whiter and brighter, but chlorine used in many bleaching processes contributes to the formation of harmful chemicals that wind up in our air and water and are highly toxic to people and fish. Look for products labeled totally chlorine-free (TCF) or processed chlorine-free (PCF). In some cases, elemental chlorine-free (ECF) may be acceptable.

3. Tell tissue manufacturers to stop using virgin wood for throwaway products.
If a brand you buy for your home doesn't have any recycled content, contact the manufacturer. Tell the company to use more recycled fibers, to avoid sourcing from ecologically valuable forests such as those in the Cumberland Plateau and Canadian boreal, and to ensure any virgin fibers used are certified by the Forest Stewardship Council. Saving forests also helps reduce global warming pollution.




Note: NRDC provides this assessment of the environmental characteristics of tissue paper products to help consumers make informed choices. NRDC does not endorse any products.

last revised 8/5/2009

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