Label Lookup: Food

When you're at the grocery store looking for the best ingredients to go into your meals, how can you distinguish reliable label claims from those that can't be counted on? Check out the list of claims below or in our iPhone app, available here. Learn what they mean, if there are standards behind them, and if and how they are verified.

or four leaves is the highest rating;
or zero leaves is the lowest and means the label has no meaning and is not reliable.

Coffee & Chocolate

• 100% Vegan (more info) ↓

  Rating explained: Single-issue claim. Standards were developed in a process that was not open or consensus based, and third-party verification is uncertain.

  Description: There is no federal regulation of the words vegetarian or vegan in the U.S. Manufacturers say the claim indicates that products do not contain any animal ingredients or by-products, do not use any animal ingredients or by-products in the manufacturing process, and are not tested on animals at any point during the development of the product.

  Certified products: Find 100% Vegan products.

  Issues addressed by this claim: Animal rights / welfare, environmentalism, human rights, human health

  Verification process: Certification process is unclear.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Cocoa, baby food, processed food, cleaning products, cosmetics / personal care

  Managing organization: Vegan Action

  Learn more: Vegan Action: Certified Vegan, Ecolabel Index, Greener Choices

• Bird Friendly (more info) ↓

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standards were developed via process that was not open or consensus-based.

  Description: Requires that coffee beans be certified organic and grown under rain forest canopy to preserve bird habitats.

  Certified products: Find Bird Friendly Certified products.

  Issues addressed by this claim: Biodiversity, habitat protection

  Verification process: Inspected and verified by a local third-party organization

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Coffee

  Managing organization: Smithsonian's Migratory Bird Center, (202) 633-4209

  Learn more: Smithsonian Migratory Bird Center "Bird Friendly" Coffee, Ecolabel Index

• Certified Vegan (more info) ↓

  Rating explained: This single-issue claim was developed via a process that is not open or consensus based, and its third-party verification is uncertain.

  Description: There is no federal regulation of the words vegetarian or vegan in the U.S. Manufacturers say the claim indicates that products contain no animal ingredients or by-products, use no animal ingredients or by-products in manufacture and are not tested on animals at any point in the product's development.

  Certified products: Find Certified Vegan products.

  Issues addressed by this claim: Animal rights / welfare, human rights, human health

  Verification process: May be first-party declared or third-party certified

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Processed food, beverages, chocolate, wine, clothing, cleaning products, personal care

  Managing organization: Vegan Action: Certified Vegan

  Learn more: Vegan Action: Certified Vegan, Ecolabel Index

• Fair Trade Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Members commit to biodiversity-enhancing practices, ensuring children's rights, supporting safe working conditions and other fair-trade measures, and documenting fair-trade labor policies.

  Certified products: Find Fair Trade certified products

  Issues addressed by this claim: Workers' rights, pesticides/herbicides

  Verification process: Initial on-site inspection under the "group certification" model. This includes the audit of the producer organization itself as well as random checks of a representative sample of individual farmers.

  Standards development process: Standard-setting process included broad stakeholder input, set in accordance with the ISEAL Code of Good Practice on Standard Setting.

  Claims seen on these product types: Coffee, tea, wine, chocolate, cocoa, fruit, sugar, rice, textiles

  Managing organization: Transfair USA

  Learn more: Transfair USA

• Fair Trade Federation (more info) ↓

  

  Rating explained: Claim is not third-party verified but members are screened by the Fair Trade Federation's screening coordinator upon joining and standards are clear, detailed and meaningful.

  Description: This label is displayed on retail web site and in stores rather than upon products and indicates membership in the Fair Trade Federation. Members commit to biodiversity-enhancing practices, ensuring children's rights, and supporting safe working conditions and other fair trade measures; requires documentation of fair-trade labor policies.

  Certified products: Find Fair Trade Federation products.

  Issues addressed by this claim: children's rights, worker's rights, fair wages, slave labor, economic transparency

  Verification process: Members are screened by the Fair Trade Federation's screening coordinator upon joining.

  Standards development process: Not open and consensus based

  Claims seen on these product types: coffee, chocolate, tea, sugar, olive oil, clothing

  Managing organization: Fair Trade Federation

  Learn more: Label Lookup online, Fair Trade Federation

• Rainforest Alliance Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Sets high standards for environmental protection, worker rights and welfare, and the interests of local communities. Some pesticide use is allowed.

  Certified products: Find Rainforest Alliance Certified products.

  Issues addressed by this claim: Workers' rights, community support, chemicals, forests, natural resources

  Verification process: A pre-assessment and assessment carried out by a multidisciplinary team of inspectors is followed by a peer-reviewed report. Only once all standards are met and verified is the certification awarded.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Coffee, cocoa, tea, nuts, fruit

  Managing organization: Rainforest Alliance Certified

  Learn more: Rainforest Alliance Certified, Ecolabel Index, Greener Choices

• Soil Association Certified (more info) ↓

  

  Rating explained: Claim is a mix of third-party certified and second-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Provides rigorous standards for organic foods, bans unnecessary and harmful food additives, and monitors animal welfare and wildlife conservation.

  Certified products: Find Soil Association Certified products.

  Issues addressed by this claim: Biodiversity protection, food safety, animal welfare

  Verification process: Association uses a mix of third-party certification and second-party verification for each licensed farm and business at least once a year, using some third-party certifiers for some regions and conducting other inspections itself.

  Standards development process: Soil Association constantly reviews standards to ensure they deal with current issues. It does this through committees of Soil Association members and licensees, researchers, advisers, and members of the public.

  Claims seen on these product types: Seafood, produce, beef, lamb; textiles; cleaning products; paint;, forest products / paper; personal care products, tourism operations

  Managing organization: Soil Association, prod.cert@soilassociation.org

  Learn more: Soil Association, Ecolabel Index

• Starbucks C.A.F.E. Practices Certified (more info) ↓

  Rating explained: Claim is third-party verified and meets detailed standards, but standards were not developed via an open, consensus-based process.

  Description: Sets high standards for environmental protection, worker rights and welfare, and the interests of local communities. Some pesticide use is allowed.

  Certified products: Find Starbucks CAFE Practices Certified products.

  Issues addressed by this claim: Workers' rights, biodiversity, pesticides, local communities

  Verification process: Auditing conducted by third-party organizations

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Coffee

  Managing organization: Scientific Certification Systems, http://www.scscertified.com/retail/docs/CAFE_GUI_EvaluationGuidelines_V2.0_093009.pdf, CAFEPrac@starbucks.com

  Learn more: Scientific Certification Systems, Starbucks CAFE Practices Certified, Ecolabel Index

• Utz Certified (more info) ↓

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Requires training in safe use of pesticides and tracing of pesticides used; access for workers to decent housing, clean drinking water, health-care services, and education for their children; use of shade trees; and protection of water sources.

  Certified products: Find UTZ Certified products.

  Issues addressed by this claim: Biodiversity, chemicals, energy: production/pources, energy: use/efficiency, forests, GMOs, natural resources, pesticides/herbicides/fungicides, recycling, soil, waste, wastewater/sewage, water quality, water use, community services (health care, schools, etc.), cultural/indigenous/minority rights, gender, housing/living conditions, human rights, labor relations/human resource policies, training and education, work safety, worker health conditions

  Verification process: Annual audits by an independent organization (third party)

  Standards development process: Standard-setting process included broad stakeholder input. and was determined by experts, consultants, international NGOs, local communities, producers, and researchers based on the

  ISEAL Code of Good Practice for Setting Social and Environmental Standards.

  Claims seen on these product types: Coffee, cocoa, tea, palm oil

  Managing organization: UTZ, http://www.utzcertified.org/, Tel: +31 20 530 8000

  Learn more: UTZ Certified Products, Ecolabel Index

Dairy

• Animal Welfare Approved (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards. Standard development was open but not consensus based.

  Description: Requires that animals be raised outdoors on pasture or range on family farms that meet the "most stringent" welfare standards, according to 2008 and 2009 reports of the World Society for the Protection of Animals. Allows antibiotics only for sick animals.

  Certified products: Find Animal Welfare Approved farms.

  Issues addressed by this claim: Animal welfare, antibiotics, food safety

  Verification process: Annual on-site auditing inspections by a third party

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat, poultry

  Managing organization: Animal Welfare Approved, (202) 546-5292

  Learn more: Animal Welfare Approved, Ecolabel Index

• Certified Humane (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard-setting process was not open or consensus based.

  Description: Sets high standards for health, shelter, and handling from birth through slaughter; prohibits growth hormones; allows antibiotics only for sick animals; and mandates compliance with environmental standards.

  Certified products: Find Certified Humane products.

  Issues addressed by this claim: Animal welfare, antibiotics, food safety

  Verification process: Annual producer inspections are by an independent nonprofit.

  Standards development process: Standard-setting process did not include broad stakeholder input.; standards set by the staff, board of directors, and Scientific Committee of Humane Farm Animal Care.

  Claims seen on these product types: Dairy, meat, poultry, textiles

  Managing organization: Humane Farm Animal Care

  Learn more: Humane Farm Animal Care, Ecolabel Index, Greener Choices

• Demeter Certified Biodynamic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets detailed standards, but standard development was not open or consensus based.

  Description: Indicates that products were produced without the use of synthetic pesticides, fertilizers, or animal by-products. Use of genetic engineering is also prohibited. One year is required for full conversion to certified biodynamic from organic farming, three years from conventional farming.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins, natural resources, food safety, water management, waste

  Third-party field-site audits, with annual renewal of certification required. Demeter inspectors must be certified by one of the independent agencies listed here.

  Verification process: In order to qualify for Demeter Biodynamic¨ status, a farm must first meet the same three-year transition requirement that USDA Certified Organic farming requires.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, fruit, cheese, dairy, eggs, vegetables, wine

  Managing organization: Demeter U.S. Branch, (541) 929-7148

  Learn more: Demeter U.S. Branch, Ecolabel Index, Greener Choices

• Fair Labor Practices and Community Benefits ↓

  

  Rating explained: Claim is second-party verified as meeting detailed and rigorous standards that address multiple issues. Standard setting process was open and included broad stakeholder participation.

  Description: Claims to ensure equitable hiring and employment practices; safe working conditions; access to health, education, and transportation services; support of local and regional communities; and appreciation of cultural and environmental impacts.

  Certified products: Find Fair Labor Practices certified product

  Issues addressed by this claim: Community services (health care, schools etc.), diversity, gender, housing / living conditions, human rights, labor relations / human resource policies, philanthropy, training and education, work safety, worker health conditions, chemicals, water quality

  Verification process: Conformity with Fair Labor Practices and Community Benefits' standard is second-party verified by SCS following ISO Guide 65 Product Certification

  Standards development process: Standard-setting process included broad stakeholder input, set in accordance with the ISO Guide 65 Product Certification protocols.

  Claims seen on these product types: Textiles, food

  Managing organization: Scientific Certification Systems (SCS)

  Learn more: Find Fair Labor Practices certified product, Ecolabel Index

• Food Alliance Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards, but standard development was not open or consensus based.

  Description: Indicates safe and fair working conditions, humane treatment of animals, reduced use of toxic and hazardous materials, healthier soil, cleaner water, and enhanced wildlife habitat.

  Certified products: Find Food Alliance Certified products.

  Issues addressed by this claim: labor relations, resources management, environmental production

  Verification process: Claims verified by a third-party organization using field-site visits and specified metrics and data.

  Standards development process: Standards developed by Certification Director / Stewardship Council

  Claims seen on these product types: Meat, poultry, fruit, vegetables, cheese, dairy, frozen food, canned vegetables, grains, wine, shellfish

  Managing organization: Food Alliance, (503) 493-1066

  Learn more: Food Alliance, Ecolabel Index, Greener Choices

• Hormone Free (more info) ↓

  Rating explained: Use of this claim is prohibited by USDA.

  Description: USDA prohibits use of the term hormone free, but meats and poultry can be labeled "no hormones administered."

  Certified products:

  Issues addressed by this claim: Use of hormones

  Verification process: There is no verification process behind this claim.

  Standards development process: None

  Claims seen on these product types: Dairy, meat, poultry

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: USDA

• No Additives (more info) ↓

  Rating explained: Claim is meaningful and verified, though based on manufacturer-provided information.

  Description: New food additives and color additives are considered food under the law and must be approved for safety after the manufacturer submits information it chooses to verify safety and efficacy. Food additives that have a long history of use in foods without problems do not require premarket approval.

  Certified products:

  Issues addressed by this claim: Additives

  Verification process: FDA field investigators are charged with on-site inspection of food companies and food shipments from abroad. They collect random samples and send them to a lab for analysis. Compliance officers can recommend legal action and enforcement. FDA oversees food additives used in pet foods as well. The FDA has the authority to take action against pet food products that are in violation of the law.

  Standards development process: None

  Claims seen on these product types: Coffee, juice, tea, wine, bread, cereal, milk, dairy, meat, chicken, processed food

  Managing organization: FDA

  Learn more: FDA

• Non-GMO Verified (more info) ↓

  

  Rating explained: Single-issue claim is third-party verified and meets rigorous standards that were developed with broad stakeholder input.

  Description: Verifies that all ingredients (though not all final products) are tested for genetically modified organisms and found to contain no more than 0.9 percent GMO. The program establishes a timeframe to bring seed and feed used in livestock products or ingredients, or bee products to full compliance.

  Certified products: Find Non-GMO Verified products.

  Issues addressed by this claim: Whether product contains GMOs

  Verification process: Third-party testing of all ingredients, followed by rigorous traceability and segregation practices

  Standards development process: Consensus-based standard and independent product-verification program

  Claims seen on these product types: Processed food, canned beans, canned vegetables, soy milk, grains, tea, baby food, milk, dairy, cosmetics / personal care

  Managing organization: Non-GMO Project

  Learn more: Non-GMO Project, Ecolabel Index

• Salmon Safe (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard development was not open or consensus based.

  Description: Protects wetlands and watersheds through the planting of trees and cover crops, natural pest control. and other methods.

  Certified products: Find Salmon Safe Certified products.

  Issues addressed by this claim: Biodiversity, chemicals, natural resources, pesticides/herbicides/fungicides, soil, toxins, water quality, water use

  Verification process: Following an audit, a report is sent to FLO-CERT for evaluation. The decision to certify is made by a specialized certifier, who is supervised by an independent certification committee.

  Standards development process: Standards developed by Technical Advisory Committee of the Salmon-Safe board

  Claims seen on these product types: Wine, eggs, milk, fruit, meat, vegetables, juice

  Managing organization: Salmon Safe

  Learn more: Salmon Safe, Ecolabel Index, Greener Choices

• Soil Association Certified (more info) ↓

  

  Rating explained: Claim is a mix of third-party certified and second-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Provides rigorous standards for organic foods, bans unnecessary and harmful food additives, and monitors animal welfare and wildlife conservation.

  Certified products: Find Soil Association Certified products.

  Issues addressed by this claim: Biodiversity protection, food safety, animal welfare

  Verification process: Association uses a mix of third-party certification and second-party verification for each licensed farm and business at least once a year, using some third-party certifiers for some regions and conducting other inspections itself.

  Standards development process: Soil Association constantly reviews standards to ensure they deal with current issues. It does this through committees of Soil Association members and licensees, researchers, advisers, and members of the public.

  Claims seen on these product types: Seafood, produce, beef, lamb; textiles; cleaning products; paint;, forest products / paper; personal care products, tourism operations

  Managing organization: Soil Association, prod.cert@soilassociation.org

  Learn more: Soil Association, Ecolabel Index

• USDA Certified Organic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via an open or consensus-based process.

  Description: Prohibits the use of hormones, antibiotics, genetic engineering, radiation, synthetic pesticides, and fertilizers.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins

  Verification process: Third-party organization conducts ongoing field-site audits, and chain-of-custody data is required.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, cheese, dairy, eggs, vegetables, fruit, wine, beer, coffee, chocolate, peanut butter, nuts, juice, soy milk, sugar, olive oil, milk, cocoa, cereal, beverages, baby food, personal care, clothing, moisturizer, shampoo, face powder, lotions, deodorant, eye makeup, lipstick

  Managing organization: USDA National Organic Program, (202) 720-3252

  Learn more: USDA National Organic Program, Ecolabel Index, Greener Choices

Fish

• Best Aquaculture Practices (more info) ↓

  Rating explained: Claim is based on standards that are third-party verified by an industry trade group, but standards were not developed via open or consensus-based process.

  Description:

  Indicates that certified shrimp farms and hatcheries and seafood processing plants protect biodiversity, food safety, and worker rights.

  Certified products: Find BAP certified products

  Issues addressed by this claim: Food safety, workers' rights, biodiversity

  Verification process: Annual field-site inspections and effluent sampling with sanitary controls, therapeutic controls, and traceability

  Standards development process: Standards are developed through a process involving consensus by a multi-stakeholder technical committee followed by a 60-day public comment period with responses to each comment posted on the GAA Web site. A multi-stakeholder Oversight Committee consisting of four conservation NGOs, four academics, and four industry representatives manages the standards development process, approves the composition of technical committees, and approves draft standards before release.

  Claims seen on these product types: Seafood, fish

  Managing organization: Aquaculture Certification Council, (352) 563-0565

  Learn more: Aquaculture Certification Council, Ecolabel Index

• Country of Origin Labeling (more info) ↓

  Rating explained: Labeling is required, but verification is voluntary. Standards were developed via open and consensus-based process.

  Description: Indicates the country in which the product was grown or raised.

  Certified products:

  Issues addressed by this claim: Country of origin

  Verification process: AMS is responsible for administration and enforcement of COOL.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Fish, meat, chicken, produce, nuts, Ginseng

  Managing organization: USDA Agricultural Marketing Service

  Learn more: USDA Agricultural Marketing Service

• Dolphin Safe (more info) ↓

  

  Rating explained: Single-issue claim verified by independent onboard observer, but standards were not developed using open, consensus process.

  Description: Ensures that certified tuna fisheries utilize specific methods that protect the marine ecosystem and do not harm dolphins.

  Certified products: Find Dolphin Safe certified product sources.

  Issues addressed by this claim: Biodiversity protection, animal welfare, water

  Verification process: Independent observer accompanies large operations onboard and attests to compliance with certification requirements.

  Standards development process: Did not include broad stakeholder input.

  Claims seen on these product types: Tuna

  Managing organization: Earth Island Institute, Earth Island Institute, (510) 859-9146

  Learn more: Earth Island Institute, Ecolabel Index, Greener Choices

• Food Alliance Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards, but standard development was not open or consensus based.

  Description: Indicates safe and fair working conditions, humane treatment of animals, reduced use of toxic and hazardous materials, healthier soil, cleaner water, and enhanced wildlife habitat.

  Certified products: Find Food Alliance Certified products.

  Issues addressed by this claim: labor relations, resources management, environmental production

  Verification process: Claims verified by a third-party organization using field-site visits and specified metrics and data.

  Standards development process: Standards developed by Certification Director / Stewardship Council

  Claims seen on these product types: Meat, poultry, fruit, vegetables, cheese, dairy, frozen food, canned vegetables, grains, wine, seafood

  Managing organization: Food Alliance, (503) 493-1066

  Learn more: Food Alliance, Ecolabel Index, Greener Choices

• Marine Stewardship Council Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: With experts, the MSC developed standards for sustainable fishing and seafood traceability. They ensure that MSC-labelled seafood comes from, and can be traced back to, a sustainable fishery.

  Certified products: Find certified fisheries.

  Issues addressed by this claim: Biodiversity protection, workers' rights, food safety

  Verification process: Ensured by third party, field-site visits, and chain-of-custody data

  Standards development process: Process is open and consensus driven; meets ISEAL code of conduct.

  Claims seen on these product types: Seafood

  Managing organization: Marine Stewardship Council

  Learn more: Marine Stewardship Council, Ecolabel Index, Greener Choices

• Soil Association Certified (more info) ↓

  

  Rating explained: Claim is a mix of third-party certified and second-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Provides rigorous standards for organic foods, bans unnecessary and harmful food additives, and monitors animal welfare and wildlife conservation.

  Certified products: Find Soil Association Certified products.

  Issues addressed by this claim: Biodiversity protection, food safety, animal welfare

  Verification process: Association uses a mix of third-party certification and second-party verification for each licensed farm and business at least once a year, using some third-party certifiers for some regions and conducting other inspections itself.

  Standards development process: Soil Association constantly reviews standards to ensure they deal with current issues. It does this through committees of Soil Association members and licensees, researchers, advisers, and members of the public.

  Claims seen on these product types: Seafood, produce, beef, lamb; textiles; cleaning products; paint;, forest products / paper; personal care products, tourism operations

  Managing organization: Soil Association, prod.cert@soilassociation.org

  Learn more: Soil Association, Ecolabel Index

• Wild Caught (more info) ↓

  Rating explained: Single-issue claim is meaningful only if accompanied by MSC (Marine Stewardship Council) Certified shield.

  Description: Indicates fish were not farm-raised. Not MSC (Marine Stewardship Council) Certified unless product bears the blue shield.

  Certified products:

  Issues addressed by this claim: Wild vs. farmed

  Verification process: MSC Certified shield indicates claim has been verified by independent third party.

  Standards development process:

  Claims seen on these product types: Fish

  Managing organization: http://www.msc.org/about-us/standardsMarine Stewardship Council

  Learn more: Marine Stewardship Council

Meat

• American Grassfed Certified (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard development was not open or consensus based.

  Description: Requires humane treatment, open pastures, and a grass-only diet for all animals and prohibits use of all antibiotics and hormones.

  Certified products: Find American Grassfed Certified products.

  Issues addressed by this claim: Animal welfare

  Verification process: Third-party field-site audits; annual renewal of certification required

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Beef, lamb

  Managing organization: American Grassfed Association

  Learn more: American Grassfed Association, Ecolabel Index

• Animal Welfare Approved (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards. Standard development was open but not consensus based.

  Description: Requires that animals be raised outdoors on pasture or range on family farms that meet the "most stringent" welfare standards, according to 2008 and 2009 reports of the World Society for the Protection of Animals. The standard allows antibiotics only for sick animals.

  Certified products: Find Animal Welfare Approved farms.

  Issues addressed by this claim: Animal welfare, antibiotics, food safety

  Verification process: Annual on-site auditing inspections by a third party

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat, poultry

  Managing organization: Animal Welfare Approved, (202) 546-5292

  Learn more: Animal Welfare Approved, Ecolabel Index

• Antibiotic Free (more info) ↓

  Rating explained: Use of this claim on meat products is prohibited by USDA, which calls it "unapprovable."

  Description: The USDA has banned the term "antibiotic free" on meat products, calling it "unapprovable," but does allow "raised without antibiotics" and "no antibiotics administered."

  Certified products:

  Issues addressed by this claim: Use of antibiotics

  Verification process: USDA has banned use of this term on meat products.

  Standards development process:

  Claims seen on these product types: Meat, chicken, cheese, eggs, dairy

  Managing organization: USDA

  Learn more: USDA, Greener Choices

• Certified Humane (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard-setting process was not open or consensus based.

  Description: Sets high standards for health, shelter, and handling from birth through slaughter; prohibits growth hormones; allows antibiotics only for sick animals; and mandates compliance with environmental standards.

  Certified products: Find Certified Humane products.

  Issues addressed by this claim: Animal welfare, antibiotics, food safety

  Verification process: Annual producer inspections are by an independent nonprofit.

  Standards development process: Standard-setting process did not include broad stakeholder input.; standards set by the staff, board of directors, and Scientific Committee of Humane Farm Animal Care.

  Claims seen on these product types: Dairy, meat, poultry, textiles

  Managing organization: Humane Farm Animal Care

  Learn more: Humane Farm Animal Care, Ecolabel Index, Greener Choices

• Country of Origin Labeling (more info) ↓

  Rating explained: Labeling is required, but verification is voluntary. Standards were developed via open and consensus-based process.

  Description: Indicates the country in which the product was grown or raised.

  Certified products:

  Issues addressed by this claim: Country of origin

  Verification process: AMS is responsible for administration and enforcement of COOL.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Fish, meat, chicken, produce, nuts, ginseng

  Managing organization: USDA Agricultural Marketing Service

  Learn more: USDA Agricultural Marketing Service

• Demeter Certified Biodynamic (more info) ↓

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets detailed standards, but standard development was not open or consensus based.

  Description: Indicates that products were produced without the use of synthetic pesticides, fertilizers, or animal by-products. Use of genetic engineering is also prohibited. One year is required for full conversion to certified biodynamic from organic farming, three years from conventional farming.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins, natural resources, food safety, water management, waste

  Third-party field-site audits, with annual renewal of certification required. Demeter inspectors must be certified by one of the independent agencies listed here.

  Verification process: In order to qualify for Demeter Biodynamic¨ status, a farm must first meet the same three-year transition requirement that USDA Certified Organic farming requires.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, fruit, cheese, dairy, eggs, vegetables, wine

  Managing organization: Demeter U.S. Branch, (541) 929-7148

  Learn more: Demeter U.S. Branch, Ecolabel Index, Greener Choices

• Food Alliance Certified (more info) ↓

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards, but standard development was not open or consensus based.

  Description: Indicates safe and fair working conditions, humane treatment of animals, reduced use of toxic and hazardous materials, healthier soil, cleaner water, and enhanced wildlife habitat.

  Certified products: Find Food Alliance Certified products.

  Issues addressed by this claim: labor relations, resources management, environmental production

  Verification process: Claims verified by a third-party organization using field-site visits and specified metrics and data.

  Standards development process: Standards developed by Certification Director / Stewardship Council

  Claims seen on these product types: Meat, poultry, fruit, vegetables, cheese, dairy, frozen food, canned vegetables, grains, wine, seafood

  Managing organization: Food Alliance, (503) 493-1066

  Learn more: Food Alliance, Ecolabel Index, Greener Choices

• Free Range (more info) ↓

  Rating explained: Not reliable. Claim is undefined and not verified.

  Description: Defined by USDA only for chicken, not eggs or beef; indicates that animal has access to outdoors, though for as little as five minutes per day.

  Certified products:

  Issues addressed by this claim: Access to outdoors

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Beef, chicken, eggs

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: http://www.usda.gov/USDA, Greener Choices

• Free Roaming (more info) ↓

  Rating explained: Not reliable. Claim is undefined and not verified.

  Description: Defined by USDA only for chicken, not eggs or beef; indicates that animal has access to outdoors, though for as little as five minutes per day.

  Certified products:

  Issues addressed by this claim: Access to outdoors

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Beef, chicken, eggs

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: http://www.usda.gov/USDA, Greener Choices

• Grass Fed or Pastured (more info) ↓

  Rating explained: Claim is defined but not verified by third party.

  Description: Indicates that animals eat grass and forage only.

  Certified products:

  Issues addressed by this claim: Grass fed, access to pasture; does not address antibiotic or hormone use

  Verification process: The "USDA Process Verified" shield is necessary to be sure the product was third-party verified as "Grass Fed" or Pastured" as meeting USDA standards.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Meat

  Managing organization: USDA AMS

  Learn more: USDA AMS

• Local and Regional Labels (more info) ↓

  Rating explained: Claim is clear but not verified.

  Description: Indicatse that product is from local or regional farm.

  Certified products:

  Issues addressed by this claim: Local, regional

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Meat, fruit, vegetables, dairy

  Managing organization: Local Harvest

  Learn more: Local Harvest

• Natural (more info) ↓

  Rating explained: Claim is defined but not verified by third party.

  Description: According to USDA, meat and poultry labeled "natural" contain no added colors or artificial ingredients and haven't been processed so as to "fundamentally alter the raw product." Neither the USDA nor the FDA regulates or defines the term "natural" for any other food products, leaving the decision to use the term up to the manufacturers.

  Certified products:

  Issues addressed by this claim: Added colors, artificial ingredients

  Verification process: No independent auditor is needed to confirm that requirements have been met. Farmers and manufacturers are free to hire their own inspectors.

  Standards development process: Claim defined using open process.

  Claims seen on these product types: Beef, chicken, processed food, soy milk

  Managing organization: USDA

  Learn more: USDA, Greener Choices

• No Additives (more info) ↓

  Rating explained: Not reliable. Claim is not well defined and not verified.

  Description: General claim (there is no official definition) may imply a product (or packaging) has not been enhanced with the addition of natural or artificial ingredients.

  Certified products:

  Issues addressed by this claim: Additives

  Verification process: There is no verification process behind this claim.

  Standards development process: None

  Claims seen on these product types: Coffee, juice, tea, wine, bread, cereal, milk, dairy, meat, chicken, processed food

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: Greener Choices

• No Antibiotics Administered (more info) ↓

  Rating explained: Not verified, but claim is clear and sometimes meaningful.

  Description: Indicates that an animal has received no antibiotics during its lifetime. The USDA has banned the term "antibiotic free" on meat products, calling it "unapprovable," but does allow "raised without antibiotics" and "no antibiotics administered."

  Certified products:

  Issues addressed by this claim: Use of antibiotics

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Meat, chicken, cheese, eggs, dairy

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: USDA, Greener Choices

• No Hormones Administered (more info) ↓

  Rating explained: Claim is meaningful but not verified.

  Description: USDA prohibits the use of hormones in the raising of hogs or poultry in the U.S. (It does allow it in beef.) Label indicates that animal has received no hormones during its lifetime.

  Certified products:

  Issues addressed by this claim: Use of hormones

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Meat, chicken

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: USDA, Greener Choices

• Raised on Small Family Farms (more info) ↓

  Rating explained: Not verified, but claim is clear and sometimes meaningful.

  Description: Indicates that product is from small local, regional farm; farmers' markets typically allow only local produce.

  Certified products:

  Issues addressed by this claim: Size of farm

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Meat, produce

  Managing organization: Local Harvest

  Learn more: Local Harvest

• Raised Without Antibiotics (more info) ↓

  Rating explained: Not verified, but claim is clear and sometimes meaningful.

  Description: Indicates that an animal has received no antibiotics during its lifetime. The USDA has banned the term "antibiotic free" on meat products, calling it "unapprovable," but does allow "raised without antibiotics" and "no antibiotics administered."

  Certified products:

  Issues addressed by this claim: Use of antibiotics

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Meat, chicken, cheese, eggs, dairy

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: USDA, Greener Choices

• Salmon Safe (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard development was not open or consensus based.

  Description: Protects wetlands and watersheds through the planting of trees and cover crops, natural pest control. and other methods.

  Certified products: Find Salmon Safe Certified products.

  Issues addressed by this claim: Biodiversity, chemicals, natural resources, pesticides/herbicides/fungicides, soil, toxins, water quality, water use

  Verification process: Following an audit, a report is sent to FLO-CERT for evaluation. The decision to certify is made by a specialized certifier, who is supervised by an independent certification committee.

  Standards development process: Standards developed by Technical Advisory Committee of the Salmon-Safe board

  Claims seen on these product types: Wine, eggs, milk, fruit, meat, vegetables, juice

  Managing organization: Salmon Safe

  Learn more: Salmon Safe, Ecolabel Index, Greener Choices

• Soil Association Certified (more info) ↓

  

  Rating explained: Claim is a mix of third-party certified and second-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Provides rigorous standards for organic foods, bans unnecessary and harmful food additives, and monitors animal welfare and wildlife conservation.

  Certified products: Find Soil Association Certified products.

  Issues addressed by this claim: Biodiversity protection, food safety, animal welfare

  Verification process: Association uses a mix of third-party certification and second-party verification for each licensed farm and business at least once a year, using some third-party certifiers for some regions and conducting other inspections itself.

  Standards development process: Soil Association constantly reviews standards to ensure they deal with current issues. It does this through committees of Soil Association members and licensees, researchers, advisers, and members of the public.

  Claims seen on these product types: Seafood, produce, beef, lamb; textiles; cleaning products; paint;, forest products / paper; personal care products, tourism operations

  Managing organization: Soil Association, prod.cert@soilassociation.org

  Learn more: Soil Association, Ecolabel Index

• Treated With Irradiation (more info) ↓

  

  Rating explained: Claim is meaningful and verified.

  Description: Indicates exposure to ionizing radiation to reduce pathogens.

  Certified products:

  Issues addressed by this claim: Irradiation use to treat pathogens

  Verification process: Each new food is approved separately with a guideline specifying a maximum dosage; in case of quarantine applications, the minimum dose is regulated. Packaging materials containing the food processed by irradiation must also undergo approval.

  Standards development process: None

  Claims seen on these product types: Beef, chicken, eggs, herbs, spices, fruit, vegetables

  Managing organization: FDA, USDA

  Learn more: FDA, USDA, Greener Choices

• USDA Certified Organic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Prohibits the use of hormones, antibiotics, genetic engineering, radiation, synthetic pesticides, and fertilizers.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins

  Verification process: Third-party organization conducts ongoing field-site audits, and chain-of-custody data is required.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, cheese, dairy, eggs, vegetables, fruit, wine, beer, coffee, chocolate, peanut butter, nuts, juice, soy milk, sugar, olive oil, milk, cocoa, cereal, beverages, baby food, personal care, clothing, moisturizer, shampoo, face powder, lotions, deodorant, eye makeup, lipstick

  Managing organization: USDA National Organic Program, (202) 720-3252

  Learn more: USDA National Organic Program, Ecolabel Index, Greener Choices

• USDA Process Verified Grass Fed (more info) ↓

  

  Rating explained: Claim is third-party verified and meets rigorous standards that were developed via open or consensus-based process.

  Description: Indicates that animals are raised on lifetime diet of 100% grass and forage (with the exception of milk consumed prior to weaning), including legumes and cereal grain crops. Animals must have access to pasture during most of the growing season, but "access" is not clearly defined. Animals cannot be fed grain or grain products, which can diminish the nutritive benefits of grass feeding.

  Certified products:

  Issues addressed by this claim: Grass fed, access to pasture; does not address antibiotic or hormone use

  Verification process: Farms are inspected by USDA and determined to meet the standard.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat

  Managing organization: USDA AMS

  Learn more: USDA AMS

Poultry & Eggs

• Animal Welfare Approved (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards. Standard development was open but not consensus based.

  Description: Requires that animals be raised outdoors on pasture or range on family farms that meet the "most stringent" welfare standards, according to 2008 and 2009 reports of the World Society for the Protection of Animals.

  Certified products: Find Animal Welfare Approved farms.

  Issues addressed by this claim: Animal welfare

  Verification process: Annual on-site auditing inspections by a third party

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat, poultry

  Managing organization: Animal Welfare Approved, (202) 546-5292

  Learn more: Animal Welfare Approved, Ecolabel Index

• Antibiotic Free (more info) ↓

  Rating explained: Use of this claim on meat products is prohibited by USDA, which calls it "unapprovable."

  Description: The USDA has banned the term "antibiotic free" on meat products, calling it "unapprovable," but does allow "raised without antibiotics" and "no antibiotics administered."

  Certified products:

  Issues addressed by this claim: Use of Antibiotics

  Verification process: USDA has banned use of this term on meat products.

  Standards development process:

  Claims seen on these product types: Meat, chicken, cheese, eggs, dairy

  Managing organization: USDA

  Learn more: USDA, Greener Choices

• Demeter Certified Biodynamic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets detailed standards, but standard development was not open or consensus based.

  Description: Indicates that products were produced without the use of synthetic pesticides, fertilizers, or animal by-products. Use of genetic engineering is also prohibited. One year is required for full conversion to certified biodynamic from organic farming, three years from conventional farming.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins, natural resources, food safety, water management, waste

  Verification process: Third-party field-site audits, with annual renewal of certification required. Demeter inspectors must be certified by one of the independent agencies listed here.

  In order to qualify for Demeter Biodynamic¨ status, a farm must first meet the same three-year transition requirement that USDA Certified Organic farming requires.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, fruit, cheese, dairy, eggs, vegetables, wine

  Managing organization: Demeter U.S. Branch, (541) 929-7148

  Learn more: Demeter U.S. Branch, Ecolabel Index, Greener Choices

• Certified Humane (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard-setting process was not open or consensus based.

  Description: Sets high standards for health, shelter, and handling from birth through slaughter; prohibits growth hormones; allows antibiotics only for sick animals; and mandates compliance with environmental standards.

  Certified products: Find Certified Humane products.

  Issues addressed by this claim: Animal welfare, antibiotics, food safety

  Verification process: Annual producer inspections are by an independent nonprofit.

  Standards development process: Standard-setting process did not include broad stakeholder input.; standards set by the staff, board of directors, and Scientific Committee of Humane Farm Animal Care.

  Claims seen on these product types: Dairy, meat, poultry, beef, textiles

  Managing organization: Humane Farm Animal Care

  Learn more: Humane Farm Animal Care, Ecolabel Index, Greener Choices

• Fair Labor Practices and Community Benefits (more info) ↓

  

  Rating explained:Claim is second-party verified as meeting detailed and rigorous standards that address multiple issues. Standard setting process was open and included broad stakeholder participation.

  Description: Claims to ensure equitable hiring and employment practices; safe working conditions; access to health, education, and transportation services; support of local and regional communities; and appreciation of cultural and environmental impacts.

  Certified products: Find Fair Labor Practices certified product

  Issues addressed by this claim: Community services (health care, schools etc.), diversity, gender, housing / living conditions, human rights, labor relations / human resource policies, philanthropy, training and education, work safety, worker health conditions, chemicals, water quality

  Verification process: Conformity with Fair Labor Practices and Community Benefits' standard is second-party verified by SCS following ISO Guide 65 Product Certification

  Standards development process: Standard-setting process included broad stakeholder input, set in accordance with the ISO Guide 65 Product Certification protocols.

  Claims seen on these product types: Textiles, food

  Managing organization: Scientific Certification Systems (SCS)

  Learn more: Find Fair Labor Practices certified product, Ecolabel Index

• Food Alliance Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards, but standard development was not open or consensus based.

  Description: Indicates safe and fair working conditions, humane treatment of animals, reduced use of toxic and hazardous materials, healthier soil, cleaner water, and enhanced wildlife habitat.

  Certified products: Find Food Alliance Certified products.

  Issues addressed by this claim: labor relations, resources management, environmental production

  Verification process: Claims verified by a third-party organization using field-site visits and specified metrics and data.

  Standards development process: Standards developed by Certification Director / Stewardship Council

  Claims seen on these product types: Meat, poultry, fruit, vegetables, cheese, dairy, frozen food, canned vegetables, grains, wine, seafood

  Managing organization: Food Alliance, (503) 493-1066

  Learn more: Food Alliance, Ecolabel Index, Greener Choices

• Free Range (more info) ↓

  Rating explained: Not reliable. Claim is undefined and not verified.

  Description: Defined by USDA only for chicken, not eggs or beef; indicates that animal has access to outdoors, though for as little as five minutes per day.

  Certified products:

  Issues addressed by this claim: Access to outdoors

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Beef, chicken, eggs

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: http://www.usda.gov/USDA, Greener Choices

• Free Roaming (more info) ↓

  Rating explained: Not reliable. Claim is undefined and not verified.

  Description: Defined by USDA only for chicken, not eggs or beef; indicates that animal has access to outdoors, though for as little as five minutes per day.

  Certified products:

  Issues addressed by this claim: Access to outdoors

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Beef, Chicken, Eggs

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: http://www.usda.gov/USDA, Greener Choices

• Fresh (more info) ↓

  Rating explained: Single-issue claim is third-party verified and meets rigorous standards.

  Description: Indicates poultry has never been stored below 26 degrees F.

  Certified products:

  Issues addressed by this claim: Temperature, sell-by and use-by dates

  Verification process: Inspected by USDA Food Safety and Inspection Service

  Standards development process:

  Claims seen on these product types: Chicken, fruit, vegetables

  Managing organization: USDA Food Safety and Inspection Service

  Learn more: USDA Factsheet: Poultry Preparation, Greener Choices

• Hormone Free (more info) ↓

  Rating explained: Use of this claim is prohibited by USDA.

  Description: USDA prohibits use of the term "hormone free," but meats and poultry can be labeled "no hormones administered."

  Certified products:

  Issues addressed by this claim: Use of hormones

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Dairy, meat, poultry

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: USDA, Greener Choices

• Natural (more info) ↓

  Rating explained: Claim is defined but not verified by third party.

  Description: According to USDA, meat and poultry labeled "natural" contain no added colors or artificial ingredients and haven't been processed so as to "fundamentally alter the raw product." Neither the USDA nor the FDA regulates or defines the term "natural" for any other food products, leaving the decision to use the term up to the manufacturers.

  Certified products:

  Issues addressed by this claim: Added colors, artificial ingredients

  Verification process: No independent auditor is needed to confirm that requirements have been met. Farmers and manufacturers are free to hire their own inspectors.

  Standards development process: Claim defined using open process

  Claims seen on these product types: Beef, chicken, processed food, soy milk

  Managing organization: USDA

  Learn more: USDA, Greener Choices

• No Additives (more info) ↓

  Rating explained: Not reliable. Claim is not well defined and not verified.

  Description: General claim (there is no official definition) may imply a product (or packaging) has not been enhanced with the addition of natural or artificial ingredients.

  Certified products:

  Issues addressed by this claim: Additives

  Verification process: There is no verification process behind this claim.

  Standards development process: None

  Claims seen on these product types: Coffee, juice, tea, wine, bread, cereal, milk, dairy, meat, chicken, processed food

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: Greener Choices

• No Antibiotics Administered (more info) ↓

  Rating explained: Not verified, but claim is clear and sometimes meaningful.

  Description: Indicates that an animal has received no antibiotics during its lifetime. The USDA has banned the term "antibiotic free" on meat products, calling it "unapprovable," but does allow "raised without antibiotics" and "no antibiotics administered."

  Certified products:

  Issues addressed by this claim: Use of antibiotics

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Meat, chicken, cheese, eggs, dairy

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: USDA, Greener Choices

• No Hormones Administered (more info) ↓

  Rating explained: Claim is meaningful but not verified.

  Description: USDA prohibits the use of hormones in the raising of hogs or poultry in the U.S. (It does allow it in beef.) Label indicates that animal has received no hormones during its lifetime.

  Certified products:

  Issues addressed by this claim: Use of hormones

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Meat, chicken

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: USDA, Greener Choices

• Raised Without Antibiotics (more info) ↓

  Rating explained: Not verified, but claim is clear and sometimes meaningful.

  Description: Indicates that an animal has received no antibiotics during its lifetime. The USDA has banned the term "antibiotic free" on meat products, calling it "unapprovable," but does allow "raised without antibiotics" and "no antibiotics administered."

  Certified products:

  Issues addressed by this claim: Use of antibiotics

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Meat, chicken, cheese, eggs, dairy

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: USDA, Greener Choices

• Salmon Safe (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard development was not open or consensus based.

  Description: Protects wetlands and watersheds through the planting of trees and cover crops, natural pest control. and other methods.

  Certified products: Find Salmon Safe Certified products.

  Issues addressed by this claim: Biodiversity, chemicals, natural resources, pesticides/herbicides/fungicides, soil, toxins, water quality, water use

  Verification process: Following an audit, a report is sent to FLO-CERT for evaluation. The decision to certify is made by a specialized certifier, who is supervised by an independent certification committee.

  Standards development process: Standards developed by Technical Advisory Committee of the Salmon-Safe board

  Claims seen on these product types: Wine, eggs, milk, fruit, meat, vegetables, juice

  Managing organization: Salmon Safe

  Learn more: Salmon Safe, Ecolabel Index, Greener Choices

• Soil Association Certified (more info) ↓

  

  Rating explained: Claim is a mix of third-party certified and second-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Provides rigorous standards for organic foods, bans unnecessary and harmful food additives, and monitors animal welfare and wildlife conservation.

  Certified products: Find Soil Association Certified products.

  Issues addressed by this claim: Biodiversity protection, food safety, animal welfare

  Verification process: Association uses a mix of third-party certification and second-party verification for each licensed farm and business at least once a year, using some third-party certifiers for some regions and conducting other inspections itself.

  Standards development process: Soil Association constantly reviews standards to ensure they deal with current issues. It does this through committees of Soil Association members and licensees, researchers, advisers, and members of the public.

  Claims seen on these product types: Seafood, produce, beef, lamb; textiles; cleaning products; paint;, forest products / paper; personal care products, tourism operations

  Managing organization: Soil Association, prod.cert@soilassociation.org

  Learn more: Soil Association, Ecolabel Index

• Treated With Irradiation (more info) ↓

  

  Rating explained: Claim is meaningful and verified.

  Description: Indicates exposure to ionizing radiation to reduce pathogens.

  Certified products:

  Issues addressed by this claim: Irradiation use to treat pathogens

  Verification process: Each new food is approved separately with a guideline specifying a maximum dosage; in case of quarantine applications, the minimum dose is regulated. Packaging materials containing the food processed by irradiation must also undergo approval.

  Standards development process: None

  Claims seen on these product types: Beef, chicken, eggs, herbs, spices, fruit, vegetables

  Managing organization: FDA, USDA, Greener Choices

  Learn more: FDA, USDA, Greener Choices

• USDA Certified Organic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Prohibits the use of hormones, antibiotics, genetic engineering, radiation, synthetic pesticides and fertilizers.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins

  Verification process: Third-party organization conducts ongoing field-site audits, and chain-of-custody data is required.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, cheese, dairy, eggs, vegetables, fruit, wine, beer, coffee, chocolate, peanut butter, nuts, juice, soy milk, sugar, olive oil, milk, cocoa, cereal, beverages, baby food, personal care, clothing, moisturizer, shampoo, face powder, lotions, deodorant, eye makeup, lipstick

  Managing organization: USDA National Organic Program, (202) 720-3252

  Learn more: USDA National Organic Program, Ecolabel Index, Greener Choices

Processed Foods

• 100% Vegan (more info) ↓

  Rating explained: Single-issue claim. Standards were developed in a process that was not open or consensus based, and third-party verification is uncertain.

  Description: There is no federal regulation of the word vegetarian or vegan in the U.S. Manufacturers say the claim indicates that products do not contain any animal ingredients or by-products, use any animal ingredients or by-products in the manufacturing process, and are not tested on animals at any point during the development of the product.

  Certified products: Find 100% Vegan products.

  Issues addressed by this claim: Animal rights / welfare, environmentalism, human rights, human health

  Verification process: Certification process is unclear.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Cocoa, baby food, processed food, cleaning products, cosmetics / personal care

  Managing organization: Vegan Action

  Learn more: Vegan Action: Certified Vegan, Ecolabel Index, Greener Choices

• 100% Vegetarian (more info) ↓

  Rating explained: Single-issue claim was developed via a process that was not open or consensus based, and its third-party verification is uncertain.

  Description: There is no federal regulation of the word vegetarian or vegan in the U.S. Manufacturers say the claim indicates that products do not contain any animal ingredients or by-products, use any animal ingredients or by-products in the manufacturing process, and are not tested on animals at any point during the development of the product.

  Certified products: Find 100% Vegetarian? products.

  Issues addressed by this claim: Animal rights / welfare, environmentalism, human rights and human health

  Verification process: May be first-party declared or third-party certified

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Processed food, beverages, chocolate, wine, cosmetics / personal care

  Managing organization: Vegan Action

  Learn more: Vegan Action: Certified Vegan, Greener Choices

• Food Alliance Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards, but standard development was not open or consensus based.

  Description: Indicates safe and fair working conditions, humane treatment of animals, reduced use of toxic and hazardous materials, healthier soil, cleaner water, and enhanced wildlife habitat.

  Certified products: Find Food Alliance Certified products.

  Issues addressed by this claim: labor relations, resources management, environmental production

  Verification process: Claims verified by a third-party organization using field-site visits and specified metrics and data.

  Standards development process: Standards developed by Certification Director / Stewardship Council

  Claims seen on these product types: Meat, poultry, fruit, vegetables, cheese, dairy, frozen food, canned vegetables, grains, wine, seafood

  Managing organization: Food Alliance, (503) 493-1066

  Learn more: Food Alliance, Ecolabel Index, Greener Choices

• GMO Free (more info) ↓

  Rating explained: Not reliable. Claim is undefined and not verified.

  Description: Not defined

  Certified products:

  Issues addressed by this claim:

  Verification process:

  Standards development process:

  Claims seen on these product types: Processed food

  Managing organization:

  Learn more:

• Made With Organic Ingredients (more info) ↓

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Indicates that 70% of ingredients are certified organic

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins

  Verification process: Third-party organization conducts ongoing field-site audits, and chain-of-custody data is required.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Processed food, moisturizer, shampoo, face powder, lotions, deodorant, eye makeup, lipstick

  Managing organization: USDA National Organic Program, (202) 720-3252

  Learn more: USDA National Organic Program, Greener Choices

• Natural (more info) ↓

  Rating explained: Claim is not reliable and not defined by USDA or FDA for processed foods.

  Description: According to USDA, meat and poultry labeled "natural" contain no added colors or artificial ingredients and haven"t been processed so as to "fundamentally alter the raw product." Neither the USDA nor the FDA regulates or defines the term "natural" for any other food products, leaving the decision to use the term up to the manufacturers.

  Certified products:

  Issues addressed by this claim: Added colors, artificial ingredients

  Verification process: No independent auditor needed to confirm that requirements have been met. Farmers and manufacturers are free to hire their own inspectors.

  Standards development process:

  Claims seen on these product types: Beef, chicken, processed food, soy milk

  Managing organization: USDA

  Learn more: USDA, Greener Choices

• No Animal Byproducts (more info) ↓

  Rating explained: Not reliable. Claim is sometimes meaningful but not verified.

  Description: There is no uniform definition.

  Certified products:

  Issues addressed by this claim: Animal by-products

  Verification process: There is no verification process behind this claim.

  Standards development process: None

  Claims seen on these product types: Processed food, cleaning, personal care

  Managing organization: There is no organization behind this claim other than manufacturer.

  Learn more: Greener Choices

• No Animal Ingredients (more info) ↓

  Rating explained: Not reliable. Claim is sometimes meaningful but not verified.

  Description: There is no uniform definition.

  Certified products:

  Issues addressed by this claim: Animal ingredients

  Verification process: There is no verification process behind this claim.

  Standards development process: None

  Claims seen on these product types: Processed food, cleaning, personal care

  Managing organization: There is no organization behind this claim other than manufacturer.

  Learn more: Greener Choices

• No Additives (more info) ↓

  Rating explained: Not reliable. Claim is not well defined and not verified.

  Description: General claim (there is no official definition) may imply a product (or packaging) has not been enhanced with the addition of natural or artificial ingredients.

  Certified products:

  Issues addressed by this claim: Additives

  Verification process: There is no verification process behind this claim.

  Standards development process: None

  Claims seen on these product types: Coffee, juice, tea, wine, bread, cereal, milk, dairy, meat, chicken, processed food

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: Greener Choices

• No Chemicals (more info) ↓

  Rating explained: Not reliable. Claim is not backed by any reliable certification system and may be deceptive.

  Description: Not defined.

  Certified products:

  Issues addressed by this claim: Chemicals

  Verification process: There is no verification process behind this claim.

  Standards development process:

  Claims seen on these product types: Processed food

  Managing organization: There is no organization behind this claim other than manufacturer.

  Learn more:

• Non-GMO Verified (more info) ↓

  

  Rating explained: Single-issue claim is third-party verified and meets rigorous standards that were developed with broad stakeholder input.

  Description: Verifies that all ingredients (though not all final products) are tested for genetically modified organisms and found to contain no more than 0.9 percent GMO. The program establishes a timeframe to bring seed and feed used in livestock products or ingredients, or bee products to full compliance.

  Certified products: Find Non-GMO Verified products.

  Issues addressed by this claim: Whether product contains GMOs

  Verification process: Third-party testing of all ingredients, followed by rigorous traceability and segregation practices

  Standards development process: Consensus-based standard and independent product-verification program

  Claims seen on these product types: Processed food, canned beans, canned vegetables, soy milk, grains, tea, baby food, milk, dairy, cosmetics / personal care

  Managing organization: Non-GMO Project

  Learn more: Non-GMO Project, Ecolabel Index

Produce

• Certified Vegan (more info) ↓

  Rating explained: This single-issue claim was developed via a process that is not open or consensus based, and its third-party verification is uncertain.

  Description: There is no federal regulation of the words vegetarian or vegan in the U.S. Manufacturers say the claim indicates that products contain no animal ingredients or by-products, use no animal ingredients or by-products in manufacture and are not tested on animals at any point in the product's development.

  Certified products: Find Certified Vegan products.

  Issues addressed by this claim: Animal rights / welfare, human rights, human health

  Verification process: May be first-party declared or third-party certified

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Processed food, beverages, chocolate, wine, clothing, cleaning products, personal care

  Managing organization: Vegan Action: Certified Vegan

  Learn more: Vegan Action: Certified Vegan, Ecolabel Index

• Country of Origin Labeling (more info) ↓

  Rating explained: Labeling is required, but verification is voluntary. Standards were developed via open and consensus-based process.

  Description: Indicates the country in which the product was grown or raised.

  Certified products:

  Issues addressed by this claim: Country of origin

  Verification process: AMS is responsible for administration and enforcement of COOL.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Fish, meat, chicken, produce, nuts, ginseng

  Managing organization: USDA Agricultural Marketing Service

  Learn more: USDA Agricultural Marketing Service

• Demeter Certified Biodynamic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets detailed standards, but standard development was not open or consensus based.

  Description: Indicates that products were produced without the use of synthetic pesticides, fertilizers, or animal by-products. Use of genetic engineering is also prohibited. One year is required for full conversion to certified biodynamic from organic farming, three years from conventional farming.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins, natural resources, food safety, water management, waste

  Verification process: Third-party field-site audits, with annual renewal of certification required. Demeter inspectors must be certified by one of the independent agencies listed here.

  In order to qualify for Demeter Biodynamic¨ status, a farm must first meet the same three-year transition requirement that USDA Certified Organic farming requires.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, fruit, cheese, dairy, eggs, vegetables, wine

  Managing organization: Demeter U.S. Branch, (541) 929-7148

  Learn more: Demeter U.S. Branch, Ecolabel Index, Greener Choices

• Fair Labor Practices and Community Benefits (more info) ↓

  

  Rating explained:Claim is second-party verified as meeting detailed and rigorous standards that address multiple issues. Standard setting process was open and included broad stakeholder participation.

  Description: Claims to ensure equitable hiring and employment practices; safe working conditions; access to health, education, and transportation services; support of local and regional communities; and appreciation of cultural and environmental impacts.

  Certified products: Find Fair Labor Practices certified product

  Issues addressed by this claim: Community services (health care, schools etc.), diversity, gender, housing / living conditions, human rights, labor relations / human resource policies, philanthropy, training and education, work safety, worker health conditions, chemicals, water quality

  Verification process: Conformity with Fair Labor Practices and Community Benefits' standard is second-party verified by SCS following ISO Guide 65 Product Certification

  Standards development process: Standard-setting process included broad stakeholder input, set in accordance with the ISO Guide 65 Product Certification protocols.

  Claims seen on these product types: Textiles, food

  Managing organization: Scientific Certification Systems (SCS)

  Learn more: Find Fair Labor Practices certified product, Ecolabel Index

• Fair Trade Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Members commit to biodiversity-enhancing practices, ensuring children's rights, supporting safe working conditions and other fair-trade measures, and documenting fair-trade labor policies.

  Certified products: Find Fair Trade certified products

  Issues addressed by this claim: Workers' rights, pesticides/herbicides

  Verification process: Initial on-site inspection under the "group certification" model. This includes the audit of the producer organization itself as well as random checks of a representative sample of individual farmers.

  Standards development process: Standard-setting process included broad stakeholder input, set in accordance with the ISEAL Code of Good Practice on Standard Setting.

  Claims seen on these product types: Coffee, tea, wine, chocolate, cocoa, fruit, sugar, rice, textiles

  Managing organization: Transfair USA

  Learn more: Transfair USA

• Fair Trade Federation (more info) ↓

  

  Rating explained: Claim is not third-party verified but members are screened by the Fair Trade Federation's screening coordinator upon joining and standards are clear, detailed and meaningful.

  Description: This label is displayed on retail web site and in stores rather than upon products and indicates membership in the Fair Trade Federation. Members commit to biodiversity-enhancing practices, ensuring children's rights, and supporting safe working conditions and other fair trade measures; requires documentation of fair-trade labor policies.

  Certified products: Find Fair Trade Federation products.

  Issues addressed by this claim: children's rights, worker's rights, fair wages, slave labor, economic transparency

  Verification process: Members are screened by the Fair Trade Federation's screening coordinator upon joining.

  Standards development process: Not open and consensus based

  Claims seen on these product types: coffee, chocolate, tea, sugar, olive oil, clothing

  Managing organization: Fair Trade Federation

  Learn more: Label Lookup online, Fair Trade Federation

• Food Alliance Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards, but standard development was not open or consensus based.

  Description: Indicates safe and fair working conditions, humane treatment of animals, reduced use of toxic and hazardous materials, healthier soil, cleaner water, and enhanced wildlife habitat.

  Certified products: Find Food Alliance Certified products.

  Issues addressed by this claim: labor relations, resources management, environmental production

  Verification process: Claims verified by a third-party organization using field-site visits and specified metrics and data.

  Standards development process: Standards developed by Certification Director / Stewardship Council

  Claims seen on these product types: Meat, poultry, fruit, vegetables, cheese, dairy, frozen food, canned vegetables, grains, wine, seafood

  Managing organization: Food Alliance, (503) 493-1066

  Learn more: Food Alliance, Ecolabel Index, Greener Choices

• Fresh, Fresh-Cut (more info) ↓

  Rating explained: Claim has meaning, though verification is voluntary.

  Description: Indicates foods that remain in their raw or natural state, including fruits and vegetables that are washed or colored prior to marketing. "Fresh-cut" refers to fresh fruits and vegetables for human consumption that have been minimally processed and altered in form by peeling, slicing, chopping, shredding, coring, or trimming, with or without washing, before packaging--for example, a pre-cut, packaged, and ready-to-eat salad mix.

  Certified products:

  Issues addressed by this claim: Food safety

  Verification process: Good Agricultural Practices (GAPs) serve as guides to help growers establish safe practices. But they are strictly voluntary. The Agricultural Marketing Service (AMS), in partnership with state departments of agriculture, offers a voluntary audit-based program that verifies adherence to the recommendations made in the FDAÕs Guide to Minimize Microbial Food Safety Hazards for Fresh Fruits and Vegetables. Being GAP-certified may protect a grower against some liability, and some individual buyers who want to be able to guarantee to customers that their produce is safely supplied may sometimes require implementation and/or certification in GAPs.

  Standards development process:

  Claims seen on these product types: Poultry, vegetables, fruit

  Managing organization: FDA, USDA AMS

  Learn more: FDA Guide to Minimize Microbial Food Safety Hazards for Fresh Fruits and Vegetables

• Non-GMO Verified (more info) ↓

  

  Rating explained: Single-issue claim is third-party verified and meets rigorous standards that were developed with broad stakeholder input.

  Description: Verifies that all ingredients (though not all final products) are tested for genetically modified organisms and found to contain no more than 0.9 percent GMO. The program establishes a timeframe to bring seed and feed used in livestock products or ingredients, or bee products to full compliance.

  Certified products: Find Non-GMO Verified products.

  Issues addressed by this claim: Whether product contains GMOs

  Verification process: Third-party testing of all ingredients, followed by rigorous traceability and segregation practices

  Standards development process: Consensus-based standard and independent product-verification program

  Claims seen on these product types: Processed food, canned beans, canned vegetables, soy milk, grains, tea, baby food, milk, dairy, cosmetics / personal care

  Managing organization: Non-GMO Project

  Learn more: Non-GMO Project, Ecolabel Index

• Nutriclean Certified Pesticide-Free Product (more info) ↓

  

  Rating explained: Single-issue claim is third-party verified and meets detailed standards, but standard development was not open or consensus based.

  Description: Indicates absence of pesticide residues in tested samples.

  Certified products: Find Nutriclean Certified products.

  Issues addressed by this claim: Pesticide residues in food

  Verification process: Certification company SCS requires that all farmers, packers, and distributors submit a post-harvest report and full-disclosure form outlining all chemicals used throughout shipping and marketing. SCS performs on-site inspections, field sampling of products, and laboratory analysis in addition to residue testing.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Fruit, vegetables

  Managing organization: Scientific Certification Systems, (510) 452-6399

  Learn more: Scientific Certification Systems, Ecolabel Index, Greener Choices

• Rainforest Alliance Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Sets high standards for environmental protection, worker rights and welfare, and the interests of local communities. Some pesticide use is allowed.

  Certified products: Find Rainforest Alliance Certified products.

  Issues addressed by this claim: Workers' rights, community support, chemicals, forests, natural resources

  Verification process: A pre-assessment and assessment carried out by a multidisciplinary team of inspectors is followed by a peer-reviewed report. Only once all standards are met and verified is certification awarded.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Coffee, cocoa, tea, nuts, fruit

  Managing organization: Rainforest Alliance Certified

  Learn more: Rainforest Alliance Certified, Ecolabel Index, Greener Choices

• Salmon Safe (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard development was not open or consensus based.

  Description: Protects wetlands and watersheds through the planting of trees and cover crops, natural pest control. and other methods.

  Certified products: Find Salmon Safe Certified products.

  Issues addressed by this claim: Biodiversity, chemicals, natural resources, pesticides/herbicides/fungicides, soil, toxins, water quality, water use

  Verification process: Following an audit, a report is sent to FLO-CERT for evaluation. The decision to certify is made by a specialized certifier, who is supervised by an independent certification committee.

  Standards development process: Standards developed by Technical Advisory Committee of the Salmon-Safe board

  Claims seen on these product types: Wine, eggs, milk, fruit, meat, vegetables, juice

  Managing organization: Salmon Safe

  Learn more: Salmon Safe, Ecolabel Index, Greener Choices

• Soil Association Certified (more info) ↓

  

  Rating explained: Claim is a mix of third-party certified and second-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Provides rigorous standards for organic foods, bans unnecessary and harmful food additives, and monitors animal welfare and wildlife conservation.

  Certified products: Find Soil Association Certified products.

  Issues addressed by this claim: Biodiversity protection, food safety, animal welfare

  Verification process: Association uses a mix of third-party certification and second-party verification for each licensed farm and business at least once a year, using some third-party certifiers for some regions and conducting other inspections itself.

  Standards development process: Soil Association constantly reviews standards to ensure they deal with current issues. It does this through committees of Soil Association members and licensees, researchers, advisers, and members of the public.

  Claims seen on these product types: Seafood, produce, beef, lamb; textiles; cleaning products; paint;, forest products / paper; personal care products, tourism operations

  Managing organization: Soil Association, prod.cert@soilassociation.org

  Learn more: Soil Association, Ecolabel Index

• Treated With Irradiation (more info) ↓

  

  Rating explained: Claim is meaningful and verified.

  Description: Indicates exposure to ionizing radiation to reduce pathogens.

  Certified products:

  Issues addressed by this claim: Irradiation use to treat pathogens

  Verification process: Each new food is approved separately with a guideline specifying a maximum dosage; in case of quarantine applications, the minimum dose is regulated. Packaging materials containing the food processed by irradiation must also undergo approval.

  Standards development process: None

  Claims seen on these product types: Beef, chicken, eggs, herbs, spices, fruit, vegetables

  Managing organization: FDA, USDA

  Learn more: FDA, USDA, Greener Choices

• USDA Certified Organic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Prohibits the use of hormones, antibiotics, genetic engineering, radiation, synthetic pesticides, and fertilizers.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins

  Verification process: Third-party organization conducts ongoing field-site audits, and chain-of-custody data is required.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, cheese, dairy, eggs, vegetables, fruit, wine, beer, coffee, chocolate, peanut butter, nuts, juice, soy milk, sugar, olive oil, milk, cocoa, cereal, beverages, baby food, personal care, clothing, moisturizer, shampoo, face powder, lotions, deodorant, eye makeup, lipstick

  Managing organization: USDA National Organic Program, (202) 720-3252

  Learn more: USDA National Organic Program, Ecolabel Index, Greener Choices

• Whole Trade (more info) ↓

  Rating explained: Claims are third-party verified and meet detailed and rigorous standards, but standards were not developed via process that was open or consensus based.

  Description: Indicates that product meets certain quality standards and provides more money to producers. Manufacturers offer better wages and working conditions and care for the environment.

  Certified products: Find Whole Trade Certified products.

  Issues addressed by this claim: Animal welfare, GMOs, pesticides/herbicides/fungicides, toxincs, fair trade, human rights, work safety

  Verification process: No field site visits, specific metrics/data, or chain-of-custody data

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Coffee, tea, fruit, vegetables, chocolate, grains

  Managing organization: Whole Foods Market

  Learn more: Whole Foods Market, Ecolabel Index

Wine

• Certified Vegan (more info) ↓

  Rating explained: This single-issue claim was developed via a process that is not open or consensus based, and its third-party verification is uncertain.

  Description: There is no federal regulation of the words vegetarian or vegan in the U.S. Manufacturers say the claim indicates that products contain no animal ingredients or by-products, use no animal ingredients or by-products in manufacture and are not tested on animals at any point in the product"s development.

  Certified products: Find Certified Vegan products.

  Issues addressed by this claim: Animal rights / welfare, human rights, human health

  Verification process: May be first-party declared or third-party certified

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Processed food, beverages, chocolate, wine, clothing, cleaning products, personal care

  Managing organization: Vegan Action: Certified Vegan

  Learn more: Vegan Action: Certified Vegan, Ecolabel Index

• Demeter Certified Biodynamic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets detailed standards, but standard development was not open or consensus based.

  Description: Indicates that products were produced without the use of synthetic pesticides, fertilizers, or animal by-products. Use of genetic engineering is also prohibited. One year is required for full conversion to certified biodynamic from organic farming, three years from conventional farming.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins, natural resources, food safety, water management, waste

  Verification process: Third-party field-site audits, with annual renewal of certification required. Demeter inspectors must be certified by one of the independent agencies listed here.

  In order to qualify for Demeter Biodynamic¨ status, a farm must first meet the same three-year transition requirement that USDA Certified Organic farming requires.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, fruit, cheese, dairy, eggs, vegetables, wine

  Managing organization: Demeter U.S. Branch, (541) 929-7148

  Learn more: Demeter U.S. Branch, Ecolabel Index, Greener Choices

• Fair Trade Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Members commit to biodiversity-enhancing practices, ensuring children's rights, supporting safe working conditions and other fair-trade measures, and documenting fair-trade labor policies.

  Certified products: Find Fair Trade certified products

  Issues addressed by this claim: Workers' rights, pesticides/herbicides

  Verification process: Initial on-site inspection under the "group certification" model. This includes the audit of the producer organization itself as well as random checks of a representative sample of individual farmers.

  Standards development process: Standard-setting process included broad stakeholder input, set in accordance with the ISEAL Code of Good Practice on Standard Setting.

  Claims seen on these product types: Coffee, tea, wine, chocolate, cocoa, fruit, sugar, rice, textiles

  Managing organization: Transfair USA

  Learn more: Transfair USA

• Food Alliance Certified (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards, but standard development was not open or consensus based.

  Description: Indicates safe and fair working conditions, humane treatment of animals, reduced use of toxic and hazardous materials, healthier soil, cleaner water, and enhanced wildlife habitat.

  Certified products: Find Food Alliance Certified products.

  Issues addressed by this claim: labor relations, resources management, environmental production

  Verification process: Claims verified by a third-party organization using field-site visits and specified metrics and data.

  Standards development process: Standards developed by Certification Director / Stewardship Council

  Claims seen on these product types: Meat, poultry, fruit, vegetables, cheese, dairy, frozen food, canned vegetables, grains, wine, seafood

  Managing organization: Food Alliance, (503) 493-1066

  Learn more: Food Alliance, Ecolabel Index, Greener Choices

• LIVE (Low Input Viticulture and Enology) (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard development was not open or consensus based.

  Description: Limits the amount of inputs used in wine production, including pesticides, fertilizer, water, chemicals, and fuel.

  Certified products: Find LIVE certified products.

  Issues addressed by this claim: Biodiversity, water use, pesticides

  Verification process: Following a self-assessment, vineyard members are inspected on-site in their first and second years of certification and every third year thereafter on a random basis.

  Standards development process: Standard-setting process did not include broad stakeholder input.

  Claims seen on these product types: Wine

  Managing organization: Low Impact Viticulture and Enology

  Learn more: Low Impact Viticulture and Enology, Ecolabel Index

• No Additives (more info) ↓

  Rating explained: Not reliable. Claim is not well defined and not verified.

  Description: General claim (there is no official definition) may imply a product (or packaging) has not been enhanced with the addition of natural or artificial ingredients.

  Certified products:

  Issues addressed by this claim: Additives

  Verification process: There is no verification process behind this claim.

  Standards development process: None

  Claims seen on these product types: Coffee, juice, tea, wine, bread, cereal, milk, dairy, meat, chicken, processed food

  Managing organization: There is no organization behind this claim other than the manufacturer.

  Learn more: Greener Choices

• Salmon Safe (more info) ↓

  

  Rating explained: Claim is third-party verified and meets detailed and rigorous standards, but standard development was not open or consensus based.

  Description: Protects wetlands and watersheds through the planting of trees and cover crops, natural pest control. and other methods.

  Certified products: Find Salmon Safe Certified products.

  Issues addressed by this claim: Biodiversity, chemicals, natural resources, pesticides/herbicides/fungicides, soil, toxins, water quality, water use

  Verification process: Following an audit, a report is sent to FLO-CERT for evaluation. The decision to certify is made by a specialized certifier, who is supervised by an independent certification committee.

  Standards development process: Standards developed by Technical Advisory Committee of the Salmon-Safe board

  Claims seen on these product types: Wine, eggs, milk, fruit, meat, vegetables, juice

  Managing organization: Salmon Safe

  Learn more: Salmon Safe, Ecolabel Index, Greener Choices

• Soil Association Certified (more info) ↓

  

  Rating explained: Claim is a mix of third-party certified and second-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Provides rigorous standards for organic foods, bans unnecessary and harmful food additives, and monitors animal welfare and wildlife conservation.

  Certified products: Find Soil Association Certified products.

  Issues addressed by this claim: Biodiversity protection, food safety, animal welfare

  Verification process: Association uses a mix of third-party certification and second-party verification for each licensed farm and business at least once a year, using some third-party certifiers for some regions and conducting other inspections itself.

  Standards development process: Soil Association constantly reviews standards to ensure they deal with current issues. It does this through committees of Soil Association members and licensees, researchers, advisers, and members of the public.

  Claims seen on these product types: Seafood, produce, beef, lamb; textiles; cleaning products; paint;, forest products / paper; personal care products, tourism operations

  Managing organization: Soil Association, prod.cert@soilassociation.org

  Learn more: Soil Association, Ecolabel Index

• USDA Certified Organic (more info) ↓

  

  Rating explained: Claim is third-party verified, addresses multiple issues, and meets rigorous standards that were developed via open or consensus-based process.

  Description: Prohibits the use of hormones, antibiotics, genetic engineering, radiation, synthetic pesticides, and fertilizers.

  Certified products:

  Issues addressed by this claim: Biodiversity, GMOs, pesticides/herbicides/fungicides, soil, toxins

  Verification process: Third-party organization conducts ongoing field-site audits, and chain-of-custody data is required.

  Standards development process: Standard-setting process included broad stakeholder input.

  Claims seen on these product types: Meat, poultry, berries, cheese, dairy, eggs, vegetables, fruit, wine, beer, coffee, chocolate, peanut butter, nuts, juice, soy milk, sugar, olive oil, milk, cocoa, cereal, beverages, baby food, personal care, clothing, moisturizer, shampoo, face powder, lotions, deodorant, eye makeup, lipstick

  Managing organization: USDA National Organic Program, (202) 720-3252

  Learn more: USDA National Organic Program, Ecolabel Index, Greener Choices