NRDC's Rocking Little Feet Biofuels Ad

OK I'm dating myself with the Little Feat reference here, but I do think that our latest ad on biofuels is very cool, and right on message, which is good too. This comes as part of our effort to educate the House about the importance of how we produce biofuels and how critical the policies they are currently considering are to what practices and technologies the market will adopt.

map of Arctic ice cap

As discussed here and here, the Senate bill takes critical steps on vehicle fuel economy, but doesn't do enough on including safeguards for biofuels. The fact of the matter is that how we produce biofuels can make them anything from very good for the environment to very bad. Even just 6 months ago, everyone in the industry and outside assumed that we about a decade before the industry would get to where it now looks like it will be in as little as 3 years. As a result, no one was calling for a new renewable fuel standard, and as far as I can tell, everyone was surprised when it became clear a few months ago that the Senate was going to move an RFS if it move anything on energy.

We got a few minor provisions in the Senate RFS. For instance "conventional" biofuels (as opposed to "advanced") must provide at least a 20% reduction in global warming pollution compared to gasoline. Not nearly enough, but still probably the largest global warming standard to have ever passed the Senate. The House has to do better. And after they see this add, how could they not?

Related Issues
Renewable Energy

Related Blogs