'Cell Phone Activism' Enters Environmental Arsenal; New Videos Aid Online Empowerment Drive for Clean, Renewable Energy Technologies
NEW YORK (November 17, 2006) -- Rock luminaries Green Day and the Natural Resources Defense Council (NRDC) today announced a major new campaign, Move America Beyond Oil, to mobilize and empower music fans to demand clean, renewable energy solutions that break our dangerous dependence on oil -- a fuel that threatens both our security and our environment. The pairing unites one of the world's most popular and socially-conscious rock groups with one of the nation's most effective environmental action groups.
"This campaign is about channeling the power of millions into something positive and powerful. People are sick of our oil addiction and feel like nobody is doing anything about it," said Billie Joe Armstrong, Green Day's lead singer and guitarist. "The solutions are there, the support is there, but the leadership is not. Our message is that it's okay, and very rebellious, to take on that responsibility."
The online hub for the Move America Beyond Oil campaign is www.greendaynrdc.com, where visitors can see exclusive video messages from the band and send personal messages directly to political leaders straight from the site with just a few simple keystrokes. NRDC has used similar online tools to send millions of messages to lawmakers and corporate leaders in a variety of successful campaigns. With Green Day, they are reaching a whole new generation of online activists.
Visitors will also have access to a brand new tool that allows them to send text messages directly from their cell phones to lawmakers and corporate leaders, no matter where they are, simply by sending "GD" to 30644.
The campaign kicks off with a message to President Bush calling for better fuel economy performance standards in our cars, more support for biofuels, and sensible global warming pollution limits like those recently adopted in California and other states. Once they've signed up, users will receive an electronic notice when a new issue needs to be acted upon.
"Oil and auto industry lobbyists have kept good options off the table for too long," said NRDC President Frances Beinecke. "Reliable, renewable solutions like wind and solar energy, or hybrid technology in our cars and trucks are ready to go right now. They save energy, cut emissions and create jobs. So what is Washington waiting for?"
Backed by more than 1.2 million members and online activists, NRDC has long been known for the work of its lawyers and scientists. The organization has reached a large audience through collaboration with well known conservationists such as Robert Redford, James Taylor, Leonardo DiCaprio, Laurie David, Jack Black, Cameron Diaz and Ben Harper. Now NRDC is creatively reinventing environmental activism and advocacy, both online and off, using the power of internet campaigns and multimedia.
Recipients of the American Way Foundation's 2006 "Spirit of Liberty Award," Green Day, which includes singer / guitarist Billie Joe Armstrong, bassist Mike Dirnt and drummer Tré Cool, have given their time and music to benefit many charitable causes, such as appearing at the historic Live 8 concert series which pressured world leaders to abolish the debt, negotiate fair trade rules and increase aid to the world's most impoverished countries participating in Hurricane Katrina relief efforts, and donating royalties from online sales of their Number One single "Blvd of Broken Dreams" to the American Red Cross's relief efforts for earthquake and tsunami victims in Eastern African and Southern Asia.
While touring, Green Day brought representatives from Amnesty International, Greenpeace, USA Harvest, and grassroots political coalition Punkvoter.com out on tour to raise awareness amongst their fans. Green Day's 2004 multi-platinum, Grammy Award winning album, American Idiot, has effectively raised social and political consciousness among audiences worldwide.
Going forward, www.greendaynrdc.com will feature exclusive video clips of Green Day discussing a range of environmental issues and a series of proactive steps that we can take to defend human health, wildlife, and our last wild places. Green Day fans who sign up to receive email updates from Green Day and NRDC will have access to exclusive content, plus a chance to win Green Day gear.