The Rainwise program, run jointly by Seattle Public Utilities (SPU) and King County Wastewater Treatment Division (WTD), empowers homeowners and other private property owners to help stop the region's largest source of water pollution: polluted runoff and specifically the sewer overflows that occur when heavy rains flood the city's combined sewer system. (The system handles both urban runoff and sewage using the same sets of tunnels and pipes, but big rain events overload the system causing both runoff AND sewage to overflow into nearby waters.) Over 40,000 homes across Seattle are eligible for Rainwise rebates for rain garden and cistern installations.
Stewardship Partners, in partnership with Washington State University launched the 12,000 Rain Garden campaign to support landowners across all 12 counties that surround Puget Sound to build rain gardens and capture urban runoff where it falls. Rain gardens use plants and landscaping to intercept, collect and absorb run off from impervious surfaces; they absorb and cleanse runoff onsite, similar to how a native forest functions, rather than sending it to the city's pipes. RainWise offers homeowners reimbursements up to 100 percent of the costs of professional design and installation of their rain gardens and/or cisterns (basically a rain barrel that holds 200 or more gallons), and rebates average about $4,000. And homeowners have shown a lot of enthusiasm for the program. Already, nearly 1,000 homeowners have gotten involved, capturing runoff from 25 acres of impervious surfaces, totaling over 13 millmion gallons per year.
In fact, by all measures except one, the program has been a big success. Homeowners across diverse neighborhoods and income levels are interested in participating, surveys show. But here's the problematic measure: Actual RainWise reimbursement applications were coming mostly from higher-income areas. The reason? Only higher-income homeowners could afford to pay out of pocket for the design and construction of a rain garden and then wait weeks for a rebate check.
NRDC believed we could help change that dynamic, so that all Seattle homeowners could participate in Rainwise. We had been working with SPU on ways to expand and improve RainWise, as had a local non-profit called Stewardship Partners. One of the solutions that Stewardship Partners had begun to develop was a low-cost line of credit that would be offered to RainWise contractors and repaid by the RainWise rebate. This would eliminate the need for homeowners to pay upfront for raingardens and wait for reimbursements.
NRDC's Center for Market Innovation and Water Program then began a collaboration with Stewardship Partners to develop not only a financial solution for RainWise, but a model that could help cities across the country develop more efficient and equitable incentive programs of their own. The partnership soon expanded to include Craft3, a nonprofit Community Development Financial Institution, which is now offering Rainwise Pilot Access Loans (RPALs) to RainWise contractors and improving access to RainWise for homeowners and landowners who don't have cash available up front.
NRDC was also able to anticipate that lower-income homeowners might also be deterred from participating in RainWise when the RainWise rebate did not cover the full cost of a rain garden. Here, as with the RPAL, NRDC was able to put together a financial analysis that helped Stewardship Partners design, fund and launch the RainWise Access Grant program. The Access Grant, which became available in June 2015, is a complement to the RPAL and will to cover up to $500 in RainWise-related expenses that otherwise might not get reimbursed (or $1000 for nonprofit landowners like churches and mosques)
People who live in Seattle know that water quality matters. A mind-boggling 14 million pounds of toxins enter Puget Sound each year. Rain gardens are a smart and proven way of using beautiful landscaping to protect local waterways, safeguard the region's unique natural habitats, improve homes and neighborhoods, limit flooding and save taxpayers and ratepayers millions of dollars in avoided stormwater management costs. Working closely with local partners Stewardship Partners and Craft3, who now manage the Access Grant and RPAL programs, respectively, NRDC was able to help ensure that economic status will not be a barrier to Seattle residents who want to do their part to keep local waterways clean.