Shelley Vinyard
(she/her)
Director, Global Nature, International
Shelley Vinyard focuses on identifying global policy and market solutions to halt and reverse nature loss. The creator and lead for NRDC's Issue with Tissue campaign, Vinyard has held major corporations and the financial sector accountable for their impacts to the world’s northern forests. She led the first-ever successful effort to pass a forest-related shareholder resolution, holding Procter & Gamble—maker of Charmin toilet paper—accountable for its ties to clearcutting in the boreal forest of Canada. Her work has appeared in the New York Times, the Washington Post, the Financial Times, and CBS Mornings. Vinyard graduated from the University of Texas at Austin with degrees in psychology and sociology. She is based in Washington, D.C.
Areas of Work
Forests & LandsRelated content
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Procter & Gamble Doubles Down on Forest Degradation
Expert BlogCanadaShelley Vinyard
P&G’s new policy means Charmin toilet paper drives a tree-to-toilet pipeline.
When Customers and Investors Demand Corporate Sustainability
ExplainerInternational, United States, CanadaSusan Cosier
Through shareholder resolutions, letters, and activism, consumers and shareholders can push companies to clean up supply chains—and their reputations.
Kimberly-Clark Is on a Roll with New Forest Policy and Goals
Expert BlogUnited States, CanadaShelley Vinyard
The maker of Kleenex, Cottonelle, and Scott tissue products just committed to go beyond its biggest competitors.
Publications
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The Issue with Tissue
ScorecardUnited States, CanadaAshley Jordan, Shelley Vinyard, Jennifer Skene
Tissue products such as toilet paper, paper towels, and facial tissue are cheap and convenient—but they cost the planet a great deal.
Cutting It Close: How Unsustainable Logging in Canada’s Boreal Forest Threatens Indigenous Rights, Wildlife, and the Global Climate
ReportCanadaJennifer Skene, Josh Axelrod, Anthony Swift, Courtenay Lewis, Shelley Vinyard
Runaway logging in the globally-important forest violates the rights of Indigenous Peoples, devastates wildlife, and jeopardizes drinking water sources. It also puts the entire world at risk by releasing more than 26 million metric tons of carbon dioxide into the…