New York, NY – Today, Milk, in partnership with Creative Entrepreneur Luka Sabbat and the Natural Resources Defense Council (NRDC), launched “Unfortunately, Ready to Wear” – a thought-provoking, four-piece concept collection of future-facing fashion essentials designed to draw awareness and empower the next generation to take action on current climate change threats to our environment & health. To experience the capsule collection and to take action visit unfortunatelyreadytowear.org and the Milk Gallery Exhibition in New York City.
“The approach to creating the collection was to offer a realistic perspective of what we will inevitably need when the environment becomes less inhabitable,” said Luka Sabbat, Creative Entrepreneur. “With that in mind, I used my creative and fashion backgrounds to sketch and conceptualize pieces to fit that need for this partnership with NRDC and Milk. In this scenario, function prevails.”
“Unfortunately, Ready to Wear” reflects five key threats negatively impacting life as we know it: Extreme Storms, Heat Waves, Air Pollution, Infectious Diseases, and Environmental Refugees. The designs show what could become our reality if our environmental crisis does not improve, a time when these items could go from novelty to necessity: headphones to warn against heat waves and extreme storms, a jacket and hood to protect from extreme storms and infectious diseases, bandana to shield against air pollution and backpack to support those who have been displaced.
Identified by the NRDC, these threats are symptomatic of a larger problem of global climate change. And, most importantly, each threat requires a response. You could be part of the response by visiting the exhibition in New York from February 10th to the 14th. “Unfortunately, Ready to Wear” will be open to the public from 10am to 6pm at the Milk Gallery, to rsvp visit: facebook.com/nrdc.org/events. The collection was photographed by Noah Dillon and utilizes the product prototypes to tell a highly visual story about climate change threats facing this generation.
“We have reached a point of intervention where our actions today will determine the human way of life tomorrow,” said Rhea Suh, President of NRDC. “The window we have to curb the impacts of climate change is limited. The biggest change, the most important change, will come where it always comes from: young people. Together, we want to bring up the next generation of environmental activists to feel empowered and educated as they seek to right the wrongs that brought us to this dangerous moment. We hope this project moves people to consider what our planet’s future might look like and what we’ll need to do, together, to save it.”
“We realize that there is a new generation coming up, and that they’re the ones who are going to have to deal with more severe effects of climate change,” said Mazdack Rassi, Milk’s Co-Founder. “It’s in their hands. We’ve been lucky enough to develop our community with some incredible young minds, young artists, who are hungry to help. We feel it’s important to speak to them now and energize them now while we have this incredible but limited opportunity to help save our planet. Climate change isn’t the future, it’s happening right now.”
About the Natural Resources Defense Council
The Natural Resources Defense Council (NRDC) is an international nonprofit environmental organization with more than 3 million members and online activists. Since 1970, our lawyers, scientists, and other environmental specialists have worked to protect the world's natural resources, public health, and the environment. NRDC has offices in New York City, Washington, D.C., Los Angeles, San Francisco, Chicago, Bozeman, MT, and Beijing. Visit us at www.nrdc.org and follow us on Twitter @NRDC.
Milk is a culturally conscious company built to enable creative expression and collaboration. The Milk ecosystem is made up of ten divisions, which includes an agency, studio spaces, production services, a contemporary gallery, an editorial platform, and a makeup line. As a full-service creative studio, Milk activates at every step of the creative process — from conceptualizing groundbreaking ideas and products, to producing and distributing them. With twenty years of experience nurturing and empowering new generations of creators, Milk serves as a connector between the established and the emerging.
Luka Sabbat is among one of the most sought after and highly influential creatives of his generation. At only 21, he is an accomplished actor, model, designer, and creative director whose impact on the fashion industry is undeniable. He is most recognizable for taking his iconic streetwear roots to esteemed and classic fashion houses such as Maison Margiela and Roberto Cavalli. Sabbat’s passion is the creative studio he founded called Hot Mess, alongside co-conspirator Noah Dillon. The duo creative direct and shoot content for global brands and campaigns like Off-White, The North Face and more. Under the Hot Mess umbrella, the two also conceptualize and execute art installations as well as design and drop coveted merch, all inspired by the world around them. Sabbat stars on the hit show “grown-ish” on ABC’s Freeform network, working alongside fellow cast members Yara Shahidi, Chloe x Halle and Francia Raisa. He has modeled for Dior, Yeezy, Adidas and more and currently has a sponsorship with Evian.