Prince Ea is a musician on a mission. The St. Louis–based rapper uses spoken word to promote social change, and his latest video, Dear Future Generations: Sorry, written for Earth Day’s 45th anniversary, has struck a chord.
Since its first posting on Monday, the video has racked up more than 32.5 million views on Facebook. The piece is an apology letter to the poor suckers who have to inherit the environment we’re currently screwing over with habitat destruction, fossil fuel consumption, and waste.
The artist-slash-activist drew inspiration from a trip to Kenya and the Democratic Republic of Congo, where he visited two sites run by Stand for Trees—a campaign that uses social media and crowdfunding to combat deforestation and climate change.
Make sure you watch it all the way through. Despite the foreboding title, Prince Ea hasn’t thrown in the towel yet…not even close. Toward the end he says, “You know what…I’m not sorry. This future, I do not accept it. Because an error does not become a mistake until you refuse to correct it. We can redirect this.”
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