Stop Procter & Gamble From Flushing Away Our Forests
What's At Stake
We’re letting Canada’s boreal forest be flushed down the toilet—literally.
You may not realize it, but the toilet paper in your bathroom likely comes from some of the most important—and threatened—forests in the world. In fact, Procter & Gamble is driving the devastation of one of the last great forests on earth to produce Charmin, the world’s biggest toilet paper brand—made out of 100 percent virgin forest fiber.
Now we’re running out of time: Between 1996 and 2015, more than 28 million acres of Canada’s boreal forest were logged. This logging threatens the ways of life of hundreds of Indigenous communities, releases hundreds of millions of tons of climate-altering carbon stored in the forest into the atmosphere every year, and devastates iconic wildlife.
Procter & Gamble must own up to its environmental impact and stop making its toilet paper from virgin pulp rather than sustainable recycled materials. The cost to communities, species, and our climate is simply too high to keep flushing our forests away.
Reporting, expert commentary, analysis, and more.
"P&G is ceding competitive advantage to its peers for its failure to meet its no-deforestation commitment and continued use of 100% virgin forest fiber in its tissue products.
“In terms of substance, Charmin’s claims of environmental sustainability are toilet paper-thin.”
The number of acres of boreal forest felled by logging companies annually
“With its new Charmin ‘Forever Roll,’ Procter & Gamble is trying to tell millennials that it’s looking out for us, all the while exacerbating the problems that make us fear for the future.”
Canada’s Boreal Forest Is a Carbon Bomb Unless We Keep It Intact
Why we must stop logging companies from destroying the boreal in order to avoid catastrophic warming of our climate.
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