Stop Procter & Gamble from Flushing Away Our Forests

We’re letting Canada’s boreal forest be flushed down the toilet—literally.

Heavy strucks sit in a large clearing that is covered in dirt and sparse trees, with lush green forests in the background

River Jordan for NRDC

You may not realize it, but the toilet paper in your bathroom likely comes from some of the most important—and threatened—forests in the world. In fact, Procter & Gamble is driving the devastation of one of the last great forests on earth to produce Charmin, the world's biggest toilet paper brand—made out of 100 percent virgin forest fiber.

Now we're running out of time: Between 1996 and 2015, more than 28 million acres of Canada’s boreal forest were logged. This logging threatens the ways of life of hundreds of Indigenous communities, releases hundreds of millions of tons of climate-altering carbon stored in the forest into the atmosphere every year, and devastates iconic wildlife.

Procter & Gamble must own up to its environmental impact and stop making its toilet paper from virgin pulp rather than sustainable recycled materials. The cost to communities, species, and our climate is simply too high to keep flushing our forests away.

“In terms of substance, Charmin’s claims of environmental sustainability are toilet paper-thin.”

Shelley Vinyard, Boreal corporate campaign manager

Can you spot the toilet paper industry's greenwashing?


The amount P&G spent to advertise Charmin in 2021

An illustration title "From Trees to Toilet Paper" shows the lifecycle of toilet paper

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Industrial logging is destroying a million acres of the boreal every year.

Tell Justin Trudeau to close Canada's logging loopholes and save the boreal forest!

Tell Trudeau to close Canada's logging loopholes and save the boreal forest!

Widespread industrial logging for forest products like toilet paper and lumber is destroying a million acres of Canada's climate-critical boreal forest every year.